We like to think of ourselves as the open source company of knowledge; sharing original knowledge freely and giving back to the community that which we modified to make it uniquely ours.

Here are the 7 simple, straight from the trenches, real, down to earth things we learned from running Canada's largest social media department*

Avoid Company-only Status Updates

Really, it sounds a little too sales-y and definitely gets boring. For both parties.

Post things that people find interesting. We found that posting links to other sites and blog posts got more retweets and comments on Facebook.

Keep Blog Posts Simple

Keep them simple, straightforward, and to the point.

People dont want to read a novel. Bolding here and there catches your attention.

Shorter paragraphs make people more willing to read: it makes the post look shorter.

Interact With Followers

Interact with Facebook fans and Twitter followers " they appreciate responses. Make sure your responses answer questions asked or address any problems or issues at hand.

If people leave a general comment just saying how much they like your product, make sure to leave them a reply as well.

Know Your Followers & Fans

Understand who they are " social media efforts should be targeted towards them.

If your company is more formal, keep your tweets and posts professional. If youre more family-friendly, posts can be more playful and less "professional".


Automate where possible since the social sphere is busy (and noisy).

Let Employees Get Social

Social media can and should be used by employees in all departments (some more than others).

The big challenge is in educating employees as to what it actually is, and ways to incorporate social media into what they do.

Think Test Track

Not every social media idea is a good one -- as flashy and exciting as they may sound sometimes.

Be sure to measure whats working.

Question: what's the most valuable takeaway lesson  you learned? You can leave a comment by clicking here.