Tools are great but, if you don’t get the basics down, you’re missing the point. I also firmly believe that you should do more engagement than automated stuff. I know some folks with MASSIVE Twitter followings (over 10K) that don’t inspire, compel, or even encourage their audience in meaningful ways. This affects click-through rates and also makes folks unfollow.

You have to give more than you take. I think that’s the rule of thumb on any social platform, right?

Really great tips here!

P.S. I will say this: I don’t get folks that do not follow back. Chances are they do not have tools or at least notifications informing them of follows. It doesn’t take long to check someone’s tweets, favorites, and followers to see what they are all about. Some folks have this silly notion that you have to maintain a ratio of more followers than following. Silly business.