https://www.searchenginepeople.com/blog/8-principles-of-a-lead-oriented-demand-centric-content-marketing-strategy.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:10:52 +0000 hourly 1 https://www.searchenginepeople.com/blog/8-principles-of-a-lead-oriented-demand-centric-content-marketing-strategy.html/comment-page-1#comment-247051 Sat, 15 Dec 2012 19:26:42 +0000 https://www.searchenginepeople.com/?p=33093#comment-247051 Great post Patrik. I really like the concept of content liquidity. We use HubSpot and Google Analytics for our own website and customers. These tools provide great insights into efficacy. When focused on content marketing strategy and at a loss of where to start, we tell clients to keep track of the most frequent questions asked by customers and create content marketing plan around that. This will help with search as these are the same questions that people approach search with while trying to research their problems. If you add value through your content, your brand, bottom line and business overall will benefit over time. The key, as you pointed out, it to add value and avoid coming off like the hard core marketer only interested in driving sales. Thanks for sharing.

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