Comments on: 9 Trust Symbols You Can Use to Increase Conversions and Customer Confidence

By: Ruud Hein

Ruud Hein — Wed, 22 Jun 2011 14:32:43 +0000

In reply to Stuart.

Hi Stuart. Thanks for commenting.

Waffly? Interesting. I see the post more as high level.

But I hear what you’re saying and offer you hereby the chance for either rebuttal or a “here’s how it’s done” guest post. Let me know if you want to step up to the plate and I’ll email you your login details to your guest account right away.

Interested?

By: Elisa

Elisa — Wed, 22 Jun 2011 14:32:12 +0000

In reply to Stuart.

Hi Stuart! Thanks for reading. There are nine trust symbols listed in the article — no numbers in the headings but count ’em up yourself! They are meant to be categories of trust symbols.

By: Stuart

Stuart — Wed, 22 Jun 2011 11:00:50 +0000

Interesting… But no specifics.

Honestly this is a little waffley.

If you are going to call it ‘9 Trust Symbols’ then how about actually naming at least 9 trust symbols!

The name of this post implies a list, but its too fluffy.

Its like having a webpost called ‘9 types of cars’, and then naming them as Blue Cars, Red Cars, Green Cars etc, rather then providing a list of manufacturers or car models.

No doubt this post is well meant. But it needs more thorough research.

Add actual links to as many websites that offer trust symbols as possible, and then it would be useful.

By: Krista Neher

Krista Neher — Mon, 20 Dec 2010 15:13:37 +0000

Great post – many people get so caught up on the functionality of their websites that they don’t take the time to look at the indicators of trust that are required to “close the deal”. This is a great list because almost any business owner can apply at least a few of these – even if they don’t sell directly online.

I recently met with a friend who had a new e-commerce client. The first thing that I said was that the website doesn’t build trust…. I’m going to forward her this article 😉

– Thanks

Krista Neher
CEO – http://www.bootcampdigital.com

By: Meaghan

Meaghan — Fri, 17 Dec 2010 20:48:17 +0000

Good round up of types of trust images. Thanks for this article.
I would just emphasize that it’s important to test each new addition out. When you do testing, it’s surprising at what consumers respond to–and don’t. Yes, in theory these suggestions should help…but when you do a lot of testing, you realize theory doesn’t mean much and it all varies by industry/site/page, even time of day. I’ve found some of these trust symbols work, some of them don’t, but it varies by site and even by page. For example, a BBB logo improved conversion on a page, then it wouldn’t on another. On some of the pages it improved conversion, but it all varied. Ex: different logos (including the rating info or not), varied sizes, varied placement, images/content surrounding it, etc. Just test it all out like crazy and see what’s the best combo for your site.

By: Nick Stamoulis

Nick Stamoulis — Tue, 14 Dec 2010 12:41:44 +0000

Anything you can do to show trust will really boost the confidence of your site. People need to know that they are purchasing from a reputable site, if you are an e-comm site, or that they are getting services from a reputable company, so put some great testimonials out there, or add the secure logos. Do what you have to do to ensure a great reputation that will keep them coming back.

By: Kris S

Kris S — Mon, 13 Dec 2010 18:41:38 +0000

Great list Elisa, it would be interesting to run some tests and see which trust marks and symbols have the greatest effects on conversion rate. I know whenever I see the blue BBB accreditation that it gives me a real boost of confidence.

@Hans – That is quite intriguing about the Netherlands specific trust logo, I wonder how it originated. Another interesting bit of data would be to see all the different recognized trust marks from different cultures and regions around the world.

Cheers,
Kris

By: Hans

Hans — Mon, 13 Dec 2010 16:42:55 +0000

It is always good to show that your website is secured. I live in the Netherlands, and if you have a certain logo on your website, it’s trusted. Its called “Thuiswinkel waarborg”, translated “Homeshopping guarantee”. Webshops with this logo have met a certain set of requirements. Costumers know that, and are more likely to purchase when they see the logo.
.-= Hans recently posted: Online geld lenen =-.