Comments on: The Difference Between Copywriting & Content Marketing

By: Matthew Kaboomis Loomis

Matthew Kaboomis Loomis — Tue, 14 Oct 2014 17:32:44 +0000

Hi Anne,

I’m glad you enjoyed this and drew some good thoughts from it.

Both forms of marketing here are interested in analytics and the “end game.” They each take different approaches, is all. And they have different goals in mind.

Actually, I would say on your last point that content marketers ARE hired to build relationships. That’s one of the primary purposes for content marketing.

Copywriting drops by every so often and uses his direct selling personality to close the deal with the leads his sister has nurtured.

By: Matthew Kaboomis Loomis

Matthew Kaboomis Loomis — Tue, 14 Oct 2014 17:24:38 +0000

In reply to Justin Belmont.

Thank you, Justin! I’m glad you liked this story and found it engaging. Please share this with those who will benefit.
Everybody loves a good story. I’m honored you think this one is interesting.

By: Matthew Kaboomis Loomis

Matthew Kaboomis Loomis — Tue, 14 Oct 2014 17:19:11 +0000

In reply to Steve Church.

Thanks, Steve! Glad you found this helpful.

I agree. The term “business writing” sounds stiff and boring. I would definitely stick with these two terms of “copywriting” and “content marketing.” Much more interesting.

By: Matthew Kaboomis Loomis

Matthew Kaboomis Loomis — Tue, 14 Oct 2014 17:15:50 +0000

In reply to Shay Moser.

Hi Shay! Yes, nice analogy for the future of these two…We don’t know for sure, right? That’s what makes life exciting. It will be fun to see how their lives play out.

Publicity and Business could still have another child maybe? With the way medical technology is developing…LOL

By: Ann Smith

Ann Smith — Fri, 10 Oct 2014 02:59:48 +0000

Great post. I think there are a lot of good writers who think they would be good content marketers but that might not be the exact same skill set. Which of the two are the most interested in how content performs? To look at content analytics and understand if it’s getting the job done – traffic, conversions, opportunities? You might say Copywriting, but isn’t content marketing also about the end game? CMOs don’t hire content marketers to build relationships, right?

By: Justin Belmont

Justin Belmont — Thu, 09 Oct 2014 21:29:22 +0000

This was a great read, Matthew! I liked the approach you took when writing this. By framing a story around the ideas of copywriting versus content marketing, it lead to a more interesting and engaging story.

By: Matthew Kaboomis Loomis

Matthew Kaboomis Loomis — Sat, 04 Oct 2014 21:35:47 +0000

In reply to Paul Pruneau.

Hi Paul,

I’m glad you found this helpful and fun together.

This story can help small business owners and others who may not know the differences between these two. You can use this anytime to help someone you know.
Thanks for the feedback!

By: Paul Pruneau

Paul Pruneau — Sat, 04 Oct 2014 18:40:20 +0000

As told in the baby sister, content marketing voice, this is an excellent story an great demonstration of how the blend the best qualities of both siblings. Keep up the great work Matthew!

By: Steve Church

Steve Church — Sat, 04 Oct 2014 06:35:14 +0000

Just love this article 🙂 As a relative newcomer to the world of Copywriting, I do sometimes struggle with defining its borders and its true place in the world. So many people seem perplexed when I use the term. Once I explain that it’s simply ‘writing for business’, they go ‘Oh – I see!’ Maybe, we should re-name ourselves ‘Business Writers’; it’s accurate and easy to understand, but yuk! Isn’t it horribly dry? On balance, I’ll stick to the glamour and mystery of ‘Copywriting’!

By: Shay Moser

Shay Moser — Fri, 03 Oct 2014 23:25:11 +0000

Matthew! I love the sibling analogy with copywriting and content marketing! It will be interesting to see who they both marry and what their children will be like in the future of social business.