Comments on: Getting Top Position With Location Based PPC On A Budget

By: Robert Brady

Robert Brady — Wed, 06 Aug 2014 23:21:43 +0000

In reply to Alastair.

Alastair – one way to calculate your break even point would be to start at your profit margin. Say it’s a $20 product and has a 30% margin. That means you would spend $6 at the break even point. From there you need to look at your cost per click (CPC). Let’s say it’s $0.25. This means you need to convert 1 in 24 clicks (about 4%) to hit your break even point.

So once you’ve done this you just need to make sure you can maintain or beat those numbers to maintain a profitable campaign.

By: Alastair

Alastair — Thu, 31 Jul 2014 09:23:23 +0000

Hi Robert,
Thanks for the post, helpful stuff. When starting out PPC can be a bit daunting. Where does a business stand when their products retail at $10-$20. Is there a formula to work out breaking point on a PPC campaign?

By: Richard Best

Richard Best — Mon, 28 Jul 2014 21:39:20 +0000

Good post. The local SERP layout has not got quite as cluttered as this yet in the UK, but I guess we have this to look forward to?

By: AJ Wilcox

AJ Wilcox — Mon, 28 Jul 2014 14:24:04 +0000

Those are really excellent tips. I find dayparting to be quite powerful in B2B, and this example for local is even better. I love the layering of Geo and dayparting!