Comments on: Stop Wasting Your Time On These 3 Types Of Content Marketing https://www.searchenginepeople.com/blog/925-no-good-content.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:39:52 +0000 hourly 1 By: Ruud Hein https://www.searchenginepeople.com/blog/925-no-good-content.html/comment-page-1#comment-1052872 Wed, 26 Aug 2015 15:03:45 +0000 https://www.searchenginepeople.com/?p=49176#comment-1052872 In reply to R.Rogerson.

All great points @R.Rogerson.

As for guest posts; the worst use-case is to try to build links, especially commercial ones.

]]> By: R.Rogerson https://www.searchenginepeople.com/blog/925-no-good-content.html/comment-page-1#comment-1051675 Tue, 11 Aug 2015 19:06:20 +0000 https://www.searchenginepeople.com/?p=49176#comment-1051675 >>> Content for the sake of Content…
… is indeed a bad idea – and for all the aspects you mentioned.
If you want to create content – make it worth peoples time/effort for reading.
Otherwise, they may bounce… which leads me too……….

>>> Bounces …
… people really need to be clearer on this!
Bounce Rate is a term used in GA that measures people landing on a page and taking no further action on your site.
That can (and does) include closing the tab/window, manually changing domain via the address bar, using bookmarks … or going back to the SERPs.
If G are using that sort of thing (a couple of years ago they denied it), then it would be BBtSERPs (bounce back to Search Engine Result Page (or you can call it RtSERPs (Return to SERPs)) – and it would only apply if they then went on to another listing for the same search result!
So it’s not simply a case of looking at your GA and looking at BR and panicking because your BR is 50%!
(And remember – G do Not use GA data directly on a site, and they have no way of knowing every sites BR (not enough people use GA, nor Chrome, nor G Toolbar etc.))

>>> Guest Blogging …
… is alive and kicking. The same as things like Directory Links, Forum Signatures, Comment links etc.,
it’s not the method alone that G look at – it’s the quantity and quality.
Produce naff content, get it published on naff sites, with keyword laden links – yes, G may raise their eyebrows.
Produce good quality content, get it published on popular authoritative sites and link sensibly – no, G are not going to punish you.

>>> G and Stolen Content …
… is a weak spot. G have never shown any real indication of giving a hoot of who published first.
They will rank the most prominent site (the one with the highest PR/Authority/Relevance),
with no consideration for whether that is the origin site or a scrapped version.

There are various difficulties that G face.
They cannot trust content dates – anyone can change them on the page.
They cannot trust sitemap dates for the same reason.
Crawl date isn’t that reliable – unless both parties are crawled at about the same time and at the same rate/depth.
They cannot trust links as a scrapper can set-up links quickly to.

So they are left with showing which ever source they think is best for the searcher – and ignore the problem.

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