So, I'm supposed to write about things that are PPC related and today, I get to do that, and more.

How do you measure success?

To me, the ultimate measure of success for ANY company is productivity, not products as some might have you suggest.

But what exactly is productivity? Some people are functionally more productive that others in their work environment. Some people express their productivity in the breadth and depth of their networks... think account executives or bizdev people.

Productivity, and I know we've all heard this before, is not so much about how fast you work, it's about how well and how smart the work is accomplished. Smart ideas yield smart and better products. But those products are ultimately borne of productivity, or at its simplest, of the people behind them.

Ford brought us the assembly line. Efficiency in process to be sure, but more importantly, efficiency in thinking that brought the process to life.

And what, exactly, does that have to do with things PPC related?

Well, when you can correlate a marked decline in share price to the departure of a single employee, any HR executive has to be reminded and none too gently that it's the humans that put the resources into human resources.

Is Google staledated? Has it reached its Best Before date? Hardly.

Facebook is certainly the new kid on the block. New and with a really shiny, fast car. But "shiny" isn't what drove Sandberg's decision. Companies change and the opportunity to create something significant from nothing (no profits, nothing in Facebook's case) has to be intriguing. Well, that and an eventual IPO.

Creative people like to create. And it is possible to be creative in business. Look at Google or Apple or Blackberry. Same old. Same old. Find a need and fill it.

People identify the need. Companies identifiy the roles. And people fill them.

Productivity. Not products.

And that's an important distinction.

Have a good one.

~The (SEP) Guy