Oh, I completely agree. The copy has to match the situation. Of course, social media is only one goals copy/content can have.

You might need it to be SEO optimized, convert visitors to sign up to a list for more info, it could be making a product sound like gold so that it sells, it might be merely informative, it could be proving why your company is better than competitors, or it could be just enough to fill the space and get the page crawled.

The only thing that truly matters is that you get the content that does what you need it to. In many instances, filler content is the ideal thing. Just not always.

Fantastic conversation! Thank you, I’ve enjoyed it. 🙂

Angie Haggstrom
SEO Scoop/Freedom Freelance

I have several sites that performs way better because of the mediocre articles as opposed to if I had high quality articles that would gain the most traffic from social media.

But if you want people to bookmark your article, come back often and link to it then you will definitely want someone how know what she/he is doing.

Mikael

My comments are directed towards anyone who wants content that will help your business meet its goals.

In my opinion, inexperienced writers cannot be expected to create pieces that will attract attention from social media, customers, and search engines. At least not without help and ‘training’ from you. These things take time and practice for a writer to learn.

Places such as Odesk do have writers and the odd ‘rockstar’ copywriter, but you need to be extremely cautious. These sites are used mostly by writers just starting out. Therefore, many of them don’t know about SEO, writing for social media, or about writing copy/content for the web. In many instances, this is left up to you as the client.

In other words, if you want to spend $5 per article, that’s fine, but be aware that you will still pay other $50+ you would normally pay a professional. (Instead of the extra money, you pay with your personal time and attention.)

Sites like Odesk do protect your money, but there isn’t a lot of guarantee that you will get a professional quality piece on the first try. It takes trial and error.

I’m saying don’t go to these sites without being aware of what you might get. Use them, but have patience and don’t be shocked if you need to send the content back to the writer for touch ups or even a rewrite.

If you want a quality writer (and therefore quality work), seek them out specifically without going through these sites. ‘Rockstar’ copywriters do not need (or like) to use these sites to find work.

Angie Haggstrom
SEO Scoop/Freedom Freelance

Are you talking about people how need articles written or writers looking for work?

Thanks,
Mikael

Thanks,

Angie Haggstrom

While part-timers or newbies may be thrilled to earn a few extra bucks and call themselves a “writer”, most pro-level writers/designers – i.e., the ones who can generate strong results for you – work full-time, have years of business experience and the confidence to know their value within the marketing mix.

They also have bills to pay, health insurance to buy, families to support – and yes, strangely enough, dream of dining out or enjoying a vacation once in a while too for all their hard work – (the sheer nerve!)

-If you want fluff or empty content just to drive engine ranking, you’ll have thousands of eager writers at pennies per job. Enjoy.

-If you want selling copy that reflects your company professionally and is strategically constructed to drive prospects to respond or buy, pay a professional.

-If you can’t tell the difference – how wonderful for your competitors.

(And by the way…please share if your plumber, electrician or lawn service will do your work free, to “prove” they are good enough to then be paid. That’s a company I want to call!)