Comments on: How to Improve AdWords Performance with Sitelinks

By: David Rothwell

David Rothwell — Thu, 14 Jun 2012 11:18:40 +0000

I’ve seen top positions with sitelinks boost CTR by 32x, and conversions by 15X

http://www.davidnrothwell.com/ppc-phone-call-conversion-boost/

I’ve been writing about sitelinks and ad extensions since 2009:

http://www.davidnrothwell.com/?s=sitelinks

By: Louise | Search Scientist

Louise | Search Scientist — Wed, 13 Jun 2012 13:39:18 +0000

In reply to Michael Wiatr.

Hi Michael,

Thanks for your comment. The 30% CTR increase note came from a study done by Google, as below.

“Two-line sitelinks increase click-through rates by more than 30%*.”
Google Internal Data 2011, *Compared to standard Adwords ads

Hope that helps,
Louise

By: Louise | Search Scientist

Louise | Search Scientist — Wed, 13 Jun 2012 13:31:46 +0000

In reply to Ralph Ruckman.

Hi Ruck,

Thanks for your comment. Glad you liked the article, it’d be great if you could share it with your clients. They might find the articles noted at the end useful too – e.g. Top 20+ Google AdWords Management Tips – http://www.searchscientist.co.uk/adwords-tips.html

Thanks a million,
Louise

By: Michael Wiatr

Michael Wiatr — Wed, 13 Jun 2012 04:45:44 +0000

Hi Louise

Thanks for a great article.

Are you aware Of any articles/analysis that supports the claim tha site links improve ctr with up to 30%?

All the Best

Michael

By: Ralph Ruckman

Ralph Ruckman — Tue, 12 Jun 2012 19:42:51 +0000

Wow Louise, thank you for the insight! I see you have worked for Google so I’m definitely going to recommend this article to my clients! – Ruck