Comments on: Google’s "Near Match" Keyword Update: Swing and a Miss?

By: Brian

Brian — Fri, 25 May 2012 02:15:54 +0000

In reply to Brian.

That’s good to know. I’ve never got into the marketing side of google ads. Never took the jump with their $100 free ads promos they kept sending out.

By: Cleofe Betancourt

Cleofe Betancourt — Thu, 17 May 2012 15:30:19 +0000

In reply to Brian.

Hey Brian,

I do not believe that this recent update will apply to the ads they are serving via Adsense. My understanding is that these changes impact Adwords marketers only. So, hopefully, the revenue keeps on coming your way:)

By: Cleofe Betancourt

Cleofe Betancourt — Thu, 17 May 2012 15:28:18 +0000

In reply to Yousaf.

I’m thinking Google might want to stay as far away as they can from Pharma after the $500 million fine they recently paid the U.S. government for allowing questionable advertisers in that niche. The times, they are a-changing…

By: Cleofe Betancourt

Cleofe Betancourt — Thu, 17 May 2012 15:25:13 +0000

In reply to Jonathan.

I agree, Jonathan! In the long run there may be a “method to their madness”, but Google dropping these changes on the SEM world without considering the backlash is a bit heavy handed. Still, you can always opt out of it, which is a plus.

By: Yousaf

Yousaf — Fri, 11 May 2012 11:52:53 +0000

Latest update is a clear fail, just look at the pharma and casino niche results.

By: Brian

Brian — Fri, 11 May 2012 03:35:19 +0000

The one thing I would be concerned about is whether our not readers on my blog will see ads targeted just to them instead of ads that may be a near match to what they like. I don’t get enough ad revenue from Google as it is. Although, I may have the entire concept upside down, it just seems like when Google messes with an algorithm, any algorithm, it hurts my bottom line, either financially or traffic wise.