Comments on: Anchor Text Guide – How to Get the Most Out of Your Links

By: Bryan Stenslokken

Bryan Stenslokken — Fri, 11 May 2012 22:34:15 +0000

These are some exceptional tips for creating quality backlinks. Nothing is more frustrating than creating quality content that’s relevant to your service/product, and not seeing results in search engines.

I think one of the most important and influential things an SEO can do is create good, relevant content with strong anchor text and titles. Good content means researching what people are asking on the web and then answering those questions within your content. You’ll get nothing but positive results if you do this.

I also think SEO’s should consider the titles of the pages they’re trying to link to. The title of a website/page is the MOST important thing when it comes to SEO. I think we all knew that. 🙂

By: Will Atkinson

Will Atkinson — Fri, 04 May 2012 10:39:47 +0000

Good post. The only point I would ‘partly’ disagree with (although the principle of variety I completely concur with), is your point about links coming from “all sorts of domains and types of website”. I agree – domain diversity should be perceived as being important. All links coming from the same domain on the same server would be badly deprecated; but not sure about why the ‘type of website’ is particularly relevant. All websites are documents – irrespective of whether the website is a directory, a blog, a forum or whatever. I think Googlebot is clever, but it doesn’t have the ability to think along abstract lines – so could not know the difference between one type of website/document and another. My approach is as follows:
1/ Vary domains (which means ISPs too). This should happen naturally anyway – so wouldn’t research as such.
2/ Vary anchor content (write some sentences containing landing page relevant keywords for one style, create a list of relevant landing page keywords for another style, add some branded oriented anchors too for another style)
3/ Make sure the landing page is relevant to those keywords. i.e. is Google already ranking that page for that term? If it is – it is the relevant page for that term. This is why the on page SEO should be done before link building is commenced i.e. give Google the chance to rank a page so that relevance can be determined before we try to ‘push’ particular terms onto pages.

By: Tommy Davidson

Tommy Davidson — Wed, 23 Nov 2011 12:47:37 +0000

There are some great examples here; and YES Cristian Google have this in the algo I am pretty sure as two of my sites with rarther rigid anchor text have been SLAPPED! ugh…Thanks again!

By: Truman Anderson

Truman Anderson — Mon, 26 Sep 2011 03:30:58 +0000

Content is King…do your due diligence and write quality content to educate your readers and they will return to your site. Vary the keywords in your anchor text to achieve a more organic look for your site.

By: Mark @ SEO Services UK

Mark @ SEO Services UK — Sun, 25 Sep 2011 08:37:24 +0000

Thanks for this post. Your reminder not to be too rigid about anchor link strategies reminded me of someone I used to work with. This was a client who was adamant that I analyze his site for optimization. He’s a programmer himself and created the site from the bottom up (41k pages) all by himself. It’s a product listing site with a lot of links and sparse content on its pages that got hit hard by the updates. When I told him about providing quality content for his users he was skeptical. He still thinks that there’s a push-button technique that I was keeping from him for him to regain lost traffic from Google.

By: Cristian Balau

Cristian Balau — Sat, 24 Sep 2011 09:41:08 +0000

Nice solid tips on anchor text. I never known Google can slap you because of using exact anchor texts over and over again. But now that I think about it, its pure logic, G had improved so much in the last years, making harder and harder for webmasters to influence the search engine’s results.

By: Brian Maher

Brian Maher — Fri, 23 Sep 2011 19:36:36 +0000

Great post. I think SEO is no longer about playing the “game” and more about offering quality content to web users. The old school boy shortcuts are getting thinner and thinner on the ground. Now its about focusing on what would be better for people – that’s whay Google is focusing on