Comments on: AOL Data reveals how top 10 positions affect CTR

By: Pete loves Sprachen Lernen

Pete loves Sprachen Lernen — Wed, 15 Feb 2012 18:56:44 +0000

what I really, really wonder about is…

the clicks are only 54 % of the searches…what does that mean??

that many searches never complete their search?

if a keyword has 1000 searches a month, only 540 clicks go to the search results??

any info an that??

Thx

dan

By: Luis

Luis — Mon, 22 Oct 2007 09:19:46 +0000

I can confirm these numbers, I had a site ranked on position 1 and then on position 7, the traffic was ten times less.

By: earlpearl

earlpearl — Sat, 12 Aug 2006 20:34:20 +0000

Really powerful evidence of the importance of a number 1 ranking versus overall 1st page rankings. In that example #1 had more clicks than the next 6 rankings. Hmmmm. gotta look hard at where I can get #1’s and where I need ppc, and where I need to get the long tail.

Dave

By: DazzlinDonna

DazzlinDonna — Wed, 09 Aug 2006 14:39:31 +0000

Good to know. I like the graphs on your site. Helps to visualize it nicely.

By: SEO Portal

SEO Portal — Wed, 09 Aug 2006 14:34:53 +0000

I got the same numbers from my sample; 42% from all the clicks are on the #1 spot. nearly 90% of the clicks are on the first 10 results..

for more numbers see here:
http://www.seo-portal.com/aol-data-analysis-i-clicks-on-search-engine-results/2006/08/09/