Adrian Whitby, Author at Search Engine People https://www.searchenginepeople.com/blog/author/adrian Canada's Search and Social Media Authority Thu, 23 Oct 2025 15:04:58 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Adrian Whitby, Author at Search Engine People https://www.searchenginepeople.com/blog/author/adrian 32 32 Preventing Waste: How to Get the Most Out of Your Google Ads Spend https://www.searchenginepeople.com/blog/preventing-waste-how-to-get-the-most-out-of-your-google-ads-spend.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 27 Oct 2025 13:00:33 +0000 https://www.searchenginepeople.com/?p=95064 Running Google Ads can feel like a balancing act—powerful reach on one side, budget wastage on the other. With Google’s AI features making campaign setup faster than ever, the temptation to “set it and forget it” is real. But if you want to stretch every dollar, automation needs a thoughtful human touch. Here’s how [...]

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