Adrienne Erin, Author at Search Engine People

Introduction to Pinterest SEO

Adrienne Erin — Tue, 12 Jun 2018 12:50:00 +0000

Pinterest is a powerful platform for marketers and business owners — in fact, 69% of people browsing Pinterest find an item they purchase or plan to buy, compared to just 40% of people browsing Facebook. Marketers are wise to seize on Pinterest's power as a source of product discovery for consumers. However, having your [...]

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How to Create Gripping Video Content for Any Industry

Adrienne Erin — Mon, 09 Apr 2018 12:49:00 +0000

As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry or highly technical and don’t think video marketing is a good fit. By taking the [...]

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How To Use The Elements Of Design To Increase Conversions

Adrienne Erin — Wed, 03 Jan 2018 13:49:00 +0000

Want to boost your website conversions? The obvious revisions would include your call to action, coming up with something more enticing and engaging. Or, perhaps the marketing and promotional materials themselves. After all, if you get people interested before they land on your site, they’re sure to convert, right? Actually, you may be surprised to [...]

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Checklist For Creating Powerful Cornerstone Content

Adrienne Erin — Mon, 04 Sep 2017 12:49:00 +0000

Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your SEO strategy. When you have [...]

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How To Grow Your Social Following With A Giveaway

Adrienne Erin — Wed, 29 Mar 2017 13:10:00 +0000

Businesses owners and marketers are always looking for new ways to grow their social audience. When you have a strong group of followers, fans and friends on social media, you have a direct line of communication to a group of interested clients and customers. One of the best ways to expand your brand awareness [...]

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5 New Year’s Resolutions for Content Marketers

Adrienne Erin — Tue, 03 Jan 2017 14:25:00 +0000

Content marketing is constantly changing, which means it can be difficult to stay on top of what’s going on. Don’t worry though – get your head start this year with this list of five resolutions all content marketers should make for 2017. 1. Take Advantage of Live Video Live video has very recently begun to [...]

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What Is Visual Content Marketing

Adrienne Erin — Thu, 18 Aug 2016 12:48:00 +0000

Text alone isn't enough to attract customers and ensure engagement is high. We're living in the age of visual content marketing. Whether audiences realize it or not, people crave visuals. That's why apps like Instagram are so popular and why Facebook posts featuring only text perform so poorly compared to those with visuals. [...]

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Pinterest Marketing In 10 Minutes A Day

Adrienne Erin — Mon, 07 Mar 2016 14:55:39 +0000

Pinterest is, even now, a fairly well-kept secret in the marketing world. That means the people who use it well are even more likely to stand out from the competition. You might be worried that getting started with Pinterest is a huge time commitment, but that's really not the case. You can get a world-class [...]

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50 Tweetable Twitter Statistics For Marketers

Adrienne Erin — Wed, 06 Jan 2016 13:50:00 +0000

Twitter is one of the most popular social networks around today, and it is an absolutely indispensable tool for marketers and advertisers alike. No one wants to just believe a point like that at face value, however, so lets look at some powerful statistics that prove Twitter is still relevant. General Statistics There are 320 [...]

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Track And Learn From Your Competitor’s Content

Adrienne Erin — Mon, 31 Aug 2015 13:50:19 +0000

It's this simple: If you don't keep track of your competitors, you're going to lose market share to them. It's important that you monitor what other businesses in your industry are doing in order to successfully build a brand online. One way to do that is to learn about how their content marketing efforts are [...]

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