Aleh Barysevich, Author at Search Engine People

7 Top SEO Opportunities For 2018

Aleh Barysevich — Tue, 07 Nov 2017 12:49:00 +0000

When it comes to SEO, change is the only constant. No wonder it's tough to stand firm on its ever-changing ground, when the rules and trends are shifting if not at the speed of sound, then at least way faster than you get a chance to adopt them. In the blink of an eye, tactics [...]

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Repurposing 101: How To Turn One Idea Into Multiple Pieces Of Content

Aleh Barysevich — Wed, 09 Aug 2017 14:31:37 +0000

What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created? I know it sounds like a pipe dream. After all, the top performing businesses in 2016 allocated [...]

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How To Do Local SEO On The Neighborhood Level

Aleh Barysevich — Tue, 18 Apr 2017 13:46:00 +0000

These days, when the results are being carefully tailored for each searcher, ranking locally is crucial for a local business to succeed and grow. However, the road to success can be thorny, as local SEO is becoming more and more competitive nowadays and presupposes lots of little things to improve and to keep in [...]

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Top 5 Social Media Monitoring Tools To Track Your Brand Keywords

Aleh Barysevich — Fri, 17 Mar 2017 13:24:00 +0000

Since brand presence on social media became essential, social media monitoring became a regular part of every marketer’s job. The issue, as with many digital marketing activities, is that manual monitoring is time-consuming and cumbersome to the point that one can’t possibly perform it well with no help from technology. The rise of social [...]

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7 Leading SEO Opportunities For 2017

Aleh Barysevich — Tue, 15 Nov 2016 12:45:00 +0000

One of the most difficult (and aggravating!) aspects of Search Engine Optimization (SEO) is the constant change. Because search engine algorithms are continually enhanced to deliver better results, techniques to get your website ranking high in the results also never stop evolving. If you ignore the shifting trends, your website could well be hit [...]

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10 Crucial YouTube Ranking Factors

Aleh Barysevich — Mon, 11 Jul 2016 12:54:25 +0000

It may be hard to believe, but YouTube is the second largest search engine in the world behind Google, and the second most visited site on the web. This is the kind of traffic you can’t ignore. In other words, by harnessing the power of YouTube, you can increase your brand’s visibility exponentially. However, [...]

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The 7 Key Factors That Define High Quality SEO Content

Aleh Barysevich — Tue, 10 May 2016 15:04:00 +0000

Google has rolled out dozens of updates over the years, from Penguin to Panda, and most recently its core ranking algorithm update. Each time, how the search engine giant ranked websites changed slightly. However, since 2011, one thing has remained the same: Google has put a significant focus on quality content. We all know that [...]

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7 Best Practices For Getting Traffic To Your Website From Offline Sources

Aleh Barysevich — Tue, 22 Mar 2016 14:47:52 +0000

Whether you run a large corporation or a small local business, getting traffic to your brand's website is paramount. More traffic means more customers, better search engine rankings, and better visibility for your brand as a whole. It's likely that you're already aware of general practices for driving traffic, as it's such a well-covered topic [...]

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15 Factors to Consider When Prioritizing Which Keywords to Target

Aleh Barysevich — Mon, 11 Jan 2016 15:25:00 +0000

Blindly picking the most popular keyphrases might help your site get some attention and boost your 'locker-room metrics', but it won't bring in viable prospects who are ready to hand over their credit card information. In other words, traffic alone has no worth; it must be relevant (or valuable) traffic. That's where this article comes [...]

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7 New SEO Opportunities In 2016

Aleh Barysevich — Tue, 01 Dec 2015 16:27:00 +0000

The changing Google landscape brings extra value to those who adapt Google updates are always a two-edged sword. Those who rely on elderly strategies may find their rankings falling like the last leaves of winter, while traffic slows like the streets of Manhattan on the Friday before Christmas. On the other hand, those that adapt [...]

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