Alesia Krush, Author at Search Engine People https://www.searchenginepeople.com/blog/author/alesiakrush Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:15:12 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Alesia Krush, Author at Search Engine People https://www.searchenginepeople.com/blog/author/alesiakrush 32 32 How to Map Out Online Content for Maximum Impact https://www.searchenginepeople.com/blog/how-to-map-out-online-content-for-maximum-impact.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 24 Oct 2013 13:25:44 +0000 https://www.searchenginepeople.com/?p=42478 Flickr image by Frederic BISSON Content marketing has been around for a while, and many companies incorporate it into their greater marketing plan these days. But how do you ensure that your content really packs a punch and helps your overall marketing efforts? To achieve this goal, precise targeting and strategic planning are [...]

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]]> 5 Link Building Techniques Google (Supposedly) Killed in 2013 https://www.searchenginepeople.com/blog/5-link-building-techniques-google-supposedly-killed-in-2013.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/5-link-building-techniques-google-supposedly-killed-in-2013.html#comments Tue, 03 Sep 2013 13:25:15 +0000 https://www.searchenginepeople.com/?p=41382 As of late, Google has been telling webmasters to nofollow different types of links pointing to their sites. The search giant recently updated their Webmaster Guidelines, providing additional examples of link building practices Google considers manipulative. However, as it is usually the case with Google, the spammy methods specified are rather extreme situations and don't [...]

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]]> https://www.searchenginepeople.com/blog/5-link-building-techniques-google-supposedly-killed-in-2013.html/feed 2 10 Cool Banner Ideas for Online Marketers https://www.searchenginepeople.com/blog/10-cool-banner-ideas-for-online-marketers.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/10-cool-banner-ideas-for-online-marketers.html#comments Mon, 19 Aug 2013 13:25:08 +0000 https://www.searchenginepeople.com/?p=41187 When it comes to online ad banners, you probably noticed that some of them stop your eye dead and get imprinted in your memory; while others leave you indifferent, and you may not even remember ever seeing them. So, how do you create ads that stand out and attract attention? Here are some discoveries I [...]

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]]> https://www.searchenginepeople.com/blog/10-cool-banner-ideas-for-online-marketers.html/feed 11 Top Landing Pages Tips Right from the Industry Experts https://www.searchenginepeople.com/blog/top-landing-pages-tips-right-from-the-industry-experts.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/top-landing-pages-tips-right-from-the-industry-experts.html#comments Fri, 28 Jun 2013 13:25:21 +0000 https://www.searchenginepeople.com/?p=40592 Flickr image by Hugo van Tilborg When it comes to landing page optimization science, there are certain people in the industry I look up to. Every once in a while, I come across an insightful piece of advice from them that works like a bolt of lightning, inspiring me to improve my ways. [...]

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]]> https://www.searchenginepeople.com/blog/top-landing-pages-tips-right-from-the-industry-experts.html/feed 8 5 Essential Local SEO Tools for Marketing a Small Business Online https://www.searchenginepeople.com/blog/5-essential-local-seo-tools-for-marketing-a-small-business-online.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/5-essential-local-seo-tools-for-marketing-a-small-business-online.html#comments Mon, 20 May 2013 16:38:40 +0000 https://www.searchenginepeople.com/?p=37474 Let's say you are a small business owner who wants to make their brick-and-mortar store popular online. Or, let's say you are a local SEO consultant who is helping the said owner with Internet promotion. What marketing tools can you use to perform the task faster and easier? Well, as there are quite a few [...]

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]]> https://www.searchenginepeople.com/blog/5-essential-local-seo-tools-for-marketing-a-small-business-online.html/feed 4 Are You Building Links For SEO Or For Traffic? How To Kill 2 Birds With 1 Stone https://www.searchenginepeople.com/blog/are-you-building-links-for-seo-or-for-traffic-how-to-kill-2-birds-with-1-stone.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/are-you-building-links-for-seo-or-for-traffic-how-to-kill-2-birds-with-1-stone.html#comments Tue, 12 Mar 2013 17:25:43 +0000 https://www.searchenginepeople.com/?p=35240 Never before has link building been more confusing than it is now. Back in the day, SEOs knew they could get penalized for paid links or participating in link farms, while nowadays it has become very hard to tell what link acquisition methods to avoid - everything seems to have the potential to incur Googles [...]

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