Alicia Thomas, Author at Search Engine People

25 Blog Post Templates To Make Blogging Faster

Alicia Thomas — Tue, 06 Sep 2016 12:47:00 +0000

We’ve all been there – it’s time to write your next blog post and you have no clue where to start. For many writers and non-writers alike, the difficult part isn’t coming up with an idea or a topic to write about. Structuring your thoughts into a readable, skim-able and engaging blog post that your [...]

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13 Feelings All SEOs Will Understand

Alicia Thomas — Fri, 27 May 2016 13:50:00 +0000

As someone in the digital marketing industry, you know the roller coaster ride that is SEO. Over the past few years, you've experienced many ups and downs, witnessed huge changes to the definition of "search engine optimization" and have lived through algorithm update after algorithm update. You understand what it's like to have your strategies [...]

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21% of Canadians Would Never Buy From An American Retailer [Study]

Alicia Thomas — Mon, 01 Feb 2016 13:50:00 +0000

Here at Search Engine People, we're always curious about how consumer habits differ between Canada and the United States - and how our clients can take advantage of this information. As part of our ongoing study into shoppers' willingness to buy from neighbouring countries, we were curious to find out if Canadians are more or [...]

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32% of Americans Think .CA Represents a California-Based Website [Study]

Alicia Thomas — Mon, 21 Dec 2015 13:50:00 +0000

After completing our first study on whether or not Americans would consider purchasing from Canadian retailers, SEP wanted to take our research one step further. In order to understand how Canadian-based websites and companies are perceived in the eyes of Americans, we wanted to ask specifically what the .ca domain extension represented to them. We [...]

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Canadian Online Shopping Habits For 2015 [Study]

Alicia Thomas — Tue, 08 Dec 2015 13:50:00 +0000

The holiday season is here, and at Search Engine People, we’re interested to learn how Canadians shop online for gifts this year -- or if they will shop online at all. We also want to uncover statistics about the emerging area of mobile purchasing. Are shoppers comfortable using their mobile device to buy gifts? We [...]

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1/3 of Americans Would Never Knowingly Purchase From Canadian Retailers [Study]

Alicia Thomas — Tue, 24 Nov 2015 15:16:00 +0000

One of the biggest questions we’ve been curious about when it comes to Canadian retailers is whether or not their location in Canada is off-putting for potential American customers. Does the fact that a website promotes itself as “Canadian” or has a .ca domain extension rather than a .com extension really have an impact [...]

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How to Write About Something You Know Nothing About (& Sound Like a Pro)

Alicia Thomas — Wed, 21 Oct 2015 13:50:00 +0000

Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It's then up to us to become experts on a topic very quickly... or at least sound enough like experts to create convincing copy! If at all possible, your first step should be to speak [...]

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StumbleUpon Drives More Traffic Than Reddit: How To Use it Effectively

Alicia Thomas — Tue, 23 Jun 2015 13:50:00 +0000

I know what you're thinking - people still use StumbleUpon? That's what I was thinking too. So I blew the dust off my old account as I tried - and failed - to login. One password reset later, and here I am, looking at the forgotten Stumbles of my past. The last time I used [...]

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9 Tips For Evaluating The Quality Of Your Site’s Content vs. A Competitor

Alicia Thomas — Thu, 12 Mar 2015 13:55:30 +0000

The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number of keywords, anchor text and links you have on your page. You also need to consider the quality, relevance, context and value of your website's content. It's not just about having [...]

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10 Things Marketers Must Know About Outsourcing Content

Alicia Thomas — Tue, 23 Sep 2014 13:25:46 +0000

by sophiadphotography We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products [...]

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