Amanda Desouza, Author at Search Engine People https://www.searchenginepeople.com/blog/author/amandadesouza Canada's Search and Social Media Authority Fri, 07 Feb 2025 17:56:28 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Amanda Desouza, Author at Search Engine People https://www.searchenginepeople.com/blog/author/amandadesouza 32 32 Search Engine People Wins Clutch Best Digital Marketing Agency Award https://www.searchenginepeople.com/blog/search-engine-people-wins-clutch-best-digital-marketing-agency-award.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 04 Mar 2021 14:55:37 +0000 https://www.searchenginepeople.com/?p=77689&preview=true&preview_id=77689 Digital marketing starts with a deep understanding of business needs followed by a comprehensive strategy. It’s important to work with an expert because they truly understand what goes into a successful digital marketing strategy. With that said, here at Search Engine People, we are known for our innovative digital marketing efforts. Over the past [...]

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]]> How Important is Content for SEO? https://www.searchenginepeople.com/blog/what-is-the-role-of-seo-in-digital-marketing-2.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 02 Oct 2020 20:18:36 +0000 https://www.searchenginepeople.com/?p=77365&preview=true&preview_id=77365 Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. If you don’t have a solid SEO strategy, then the pages on your website will never be seen or shared. They will just live online with no visitors and that kind of defeats the purpose doesn’t [...]

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]]> What is Digital Transformation? https://www.searchenginepeople.com/blog/what-is-digital-transformation.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 18 Sep 2020 20:26:07 +0000 https://www.searchenginepeople.com/?p=77361&preview=true&preview_id=77361  Digital transformation is the concept of businesses using technology to change the way their employees, customers, and processes operate in order to improve the performance of the business. This usually happens in response to a changing environment and changing market needs. Industries are being transformed by this large-scaled effort. Automation and artificial intelligence are key components of digital transformation to complete tasks quickly.    Traditional manual processes [...]

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]]> Toronto Companies are Investing in SEO to Survive COVID-19 https://www.searchenginepeople.com/blog/toronto-companies-are-investing-in-seo-to-survive-covid-19.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 11 Sep 2020 20:23:48 +0000 https://www.searchenginepeople.com/?p=77358&preview=true&preview_id=77358 Why Should Your Company Invest in SEO to Survive COVID-19?  There are many reasons why SEO strategy and implementation can be a valuable investment during COVID-19. Although some businesses may be facing hard times, SEO can be an important part of your marketing arsenal year-round. Regardless of the volatile economy, now is not the time to pause your business’ SEO efforts.   Especially [...]

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]]> Does Website Speed Affect SEO? https://www.searchenginepeople.com/blog/does-website-speed-affect-seo.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 12 Jun 2020 21:29:43 +0000 https://www.searchenginepeople.com/?p=76501&preview=true&preview_id=76501 It may be hard to understand how website page speed and SEO are connected. Yet all the way back in 2010, Google stated that website page speed would play an important role in technical SEO and will boost your chances of ranking your pages on Search Engine Results Pages (SERPs). As the rise of mobile devices occurred, a few years later Google confirmed websites should optimize speeds on mobile as well.   What Google means by page speed is how long a visitor will [...]

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]]> 5 Ways You Can Optimize Your Advertising Campaigns Now https://www.searchenginepeople.com/blog/5-ways-you-can-optimize-your-advertising-campaigns-now.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 13 May 2020 16:06:25 +0000 https://www.searchenginepeople.com/?p=76358&preview=true&preview_id=76358 Digital ad best practices: Learn how to optimize your advertising campaigns when money is tight.   As businesses are impacted by the pandemic, many have had to drop advertising budgets and re-examine their digital strategy. With tightened purse-strings and higher stakes, efficient advertising has never been more important.  Here are five effective low budget ad tactics, businesses should consider to make the most of their ad dollars:  Focus Budget on Low Funnel Tactics  Tap into your existing member [...]

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]]> Zoom Security Best Practices – How To Avoid Zoom Bombing  https://www.searchenginepeople.com/blog/zoom-security-best-practices.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 04 May 2020 15:54:01 +0000 https://www.searchenginepeople.com/?p=76246&preview=true&preview_id=76246 As work from home becomes an important way for businesses to keep their “doors open” during the coronavirus pandemic they must also find the right tools to support these activities. Enter: Zoom a video communication tool with an easy to use cloud platform for video and audio conferencing, chat, and webinars  Zoom has become an industry leader, helping businesses pivot to the virtual world.  To meet this demand, [...]

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]]> What is a Metric in Google Analytics? https://www.searchenginepeople.com/blog/what-is-a-metric-in-google-analytics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 14 Apr 2020 17:47:39 +0000 https://www.searchenginepeople.com/?p=76202&preview=true&preview_id=76202 Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO.   Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you.  These metrics are calculated in two ways:  [...]

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]]> What is the Role of SEO in Digital Marketing? https://www.searchenginepeople.com/blog/what-is-the-role-of-seo-in-digital-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 06 Apr 2020 17:51:51 +0000 https://www.searchenginepeople.com/?p=76208&preview=true&preview_id=76208 SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers.  While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows [...]

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