Amy Balliett, Author at Search Engine People

How to Find the Best Infographic Agency or Designer – A Checklist

Amy Balliett — Fri, 24 Oct 2014 13:25:30 +0000

A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often [...]

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Case Study: How SEO Launched Killer Infographics

Amy Balliett — Fri, 29 Aug 2014 17:33:11 +0000

In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn... it's meant to exemplify just how important SEO is in growing a business. When my business partner and [...]

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3 Key Rules for a Successful Infographic

Amy Balliett — Wed, 09 Jul 2014 17:25:21 +0000

Photo by Thais.sr If you're a marketer looking to hire a designer or agency to create your next infographic, it's important to make sure your money will be well spent. Too often, marketers hire designers with very little infographic experience. They may have a great portfolio of non-infographic designs, but if they aren't [...]

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3 Tips for Using Infographics on Mobile

Amy Balliett — Thu, 08 May 2014 17:25:17 +0000

There are dozens of ways infographics can be displayed both online and offline, but perhaps the most popular format for visualizing information is that of a long, vertical scrolling design. This works perfectly for online sharing and reposting on blogs, but isn't always the best format for mobile viewing. In fact, the smaller the screen [...]

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5 Ways to Repurpose Infographics and Get the Best Bang for Your Buck

Amy Balliett — Mon, 24 Mar 2014 17:25:15 +0000

Infographics should be a part of any great content marketing strategy because they make complex information easy to digest and are shared widely online with ease. That said, they differ from traditional forms of content in that there are many ways to repurpose a single static infographic to further engage your audience and continue benefitting [...]

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The State of Infographics in 2014

Amy Balliett — Tue, 14 Jan 2014 17:25:18 +0000

For the past few years, at least once a week someone posts an article stating that infographics are dead. These articles are written with such certainty and blind passion that they almost seem accurate, despite the fact that thousands of infographics are released on a daily basis and the demand for infographics continues to explode. [...]

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3 Tips to Plan Your SEO Campaign for The Visual Web

Amy Balliett — Wed, 06 Nov 2013 18:25:51 +0000

Over the past few years, the needs and expectations of consumers have changed. We live in a world inundated with information and, while we used to stroll the web eagerly seeking lengthy articles to consume, we now seek out and share memes, photos, animated gifs, infographics and videos more than ever. In fact, Pinterest is [...]

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Leveraging the Power of an "Animated" Home Page Video

Amy Balliett — Wed, 18 Sep 2013 13:25:17 +0000

Video has always been a very powerful tool in marketing, but as production costs for animated video have severely decreased, the expectation for hosting a home page video on a website have increased. Today, sites that don't have a home page animated video are at a huge disadvantage. Let's take a moment to review some [...]

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The Online Marketer’s Checklist for a Link-Worthy Infographic

Amy Balliett — Thu, 08 Aug 2013 13:25:32 +0000

The viral marketing campaign is one of the most coveted - and most elusive - marketing achievements today. And that's why infographics have become a must-have for any online marketer: they have the potential to generate conversations and they're infinitely shareable - as long as they're done right. But many marketers think that just having [...]

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How Do Small Businesses Grow Local Inbound Links?

Amy Balliett — Fri, 07 Jun 2013 18:15:43 +0000

One of my first in-house SEO management positions was for a company called Sesame Communications in Seattle. Sesame is a leader in dental and orthodontic patient communications. They create an online presence for their clientele (dentists and orthodontists) as well as supply in-house tools to maintain patient loyalty. When I started at the company, my [...]

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