Amy Haddow, Author at Search Engine People https://www.searchenginepeople.com/blog/author/amyhaddow Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:55:29 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Amy Haddow, Author at Search Engine People https://www.searchenginepeople.com/blog/author/amyhaddow 32 32 How to ‘map out’ your content and get results https://www.searchenginepeople.com/blog/map-content-get-results.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/map-content-get-results.html#comments Mon, 23 Jun 2014 17:25:24 +0000 https://www.searchenginepeople.com/?p=47476 Calling all content marketers! This article is designed to help guide you in your approach to planning and delivering impactful content. Let's begin by addressing the conflict of interest that manifests itself through the need to deliver great content, quickly, in response to business needs and market changes, whilst addressing that voice within that cries [...]

The post How to ‘map out’ your content and get results appeared first on Search Engine People.

]]> https://www.searchenginepeople.com/blog/map-content-get-results.html/feed 2 Top 5 Inbound Marketing Campaigns 2013 https://www.searchenginepeople.com/blog/top-5-inbound-marketing-campaigns-2013.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 06 Dec 2013 18:25:11 +0000 https://www.searchenginepeople.com/?p=43207 Inbound marketing has been the buzzword (or buzz-phrase) of 2013. The online marketing practices of successful companies are now entirely customer-centric and focus on presenting information and interesting content at a suitable time and place; that is, not pushing sales oriented material upon customers or bombarding them with self-promotional rubbish that makes your CEO feel [...]

The post Top 5 Inbound Marketing Campaigns 2013 appeared first on Search Engine People.

]]> Lead Nurturing: How to Grow Your Business https://www.searchenginepeople.com/blog/lead-nurturing-how-to-grow-your-business.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 22 Aug 2013 13:25:40 +0000 https://www.searchenginepeople.com/?p=41398 Lead nurturing is the acknowledgement of, and investment in, new and existing business opportunities with the intention of developing a loyal following and encouraging repeat business. This kind of relationship marketing relies on a solid understanding of your target market and a tailored approach to marketing activities. Different engagement approaches need to be applied at [...]

The post Lead Nurturing: How to Grow Your Business appeared first on Search Engine People.

]]> Gone Fishing: The Secrets of Inbound Marketing and Link Baiting https://www.searchenginepeople.com/blog/gone-fishing-the-secrets-of-inbound-marketing-and-link-baiting.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/gone-fishing-the-secrets-of-inbound-marketing-and-link-baiting.html#comments Thu, 04 Jul 2013 13:25:20 +0000 https://www.searchenginepeople.com/?p=40654 There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and brands out to large, generalist audiences via paid for advertising and purchased email lists is [...]

The post Gone Fishing: The Secrets of Inbound Marketing and Link Baiting appeared first on Search Engine People.

]]> https://www.searchenginepeople.com/blog/gone-fishing-the-secrets-of-inbound-marketing-and-link-baiting.html/feed 2 How to Create Quality Multilingual Web Content https://www.searchenginepeople.com/blog/how-to-create-quality-multilingual-web-content.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-create-quality-multilingual-web-content.html#comments Tue, 11 Jun 2013 19:13:13 +0000 https://www.searchenginepeople.com/?p=39505 We explored the 3 key stages of tactical international SEO implementation in an earlier post; now its time to hone in on one particular element of multilingual SEO " content. Without high quality, optimised content, other SEO activity will be defunct. Google has long positioned good content as pivotal to all SEO activity, and recent [...]

The post How to Create Quality Multilingual Web Content appeared first on Search Engine People.

]]> https://www.searchenginepeople.com/blog/how-to-create-quality-multilingual-web-content.html/feed 1