Andrea Lehr, Author at Search Engine People

How To Repurpose A Blog Post Into A Slideshare

Andrea Lehr — Tue, 23 May 2017 13:24:47 +0000

It’s no secret that a content-driven SEO strategy can be incredibly time consuming, which is why repurposing content is truly the gift that keeps on giving. By reusing your highest-performing content, you can dramatically increase your productivity because you’re investing in an idea that’s a guaranteed hit – and requires very little effort to boot. [...]

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16 Must-Know Digital Marketing Stats To Profit From

Andrea Lehr — Thu, 26 Jan 2017 13:55:00 +0000

Over the last 12 months, I sent more than 300 pitches that helped secure over 60 guest posts, which covered everything from viral content to SEO best practices. The goal? To help other digital marketers get a handle on where our industry is heading within the next year. So what are some of the biggest [...]

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5 Ways To Improve Subject Lines [An Analysis Of Nearly 27,000 Emails]

Andrea Lehr — Tue, 25 Oct 2016 13:55:00 +0000

One of the biggest weapons content marketers have at their disposal is email. Compared to Facebook and Twitter, email is 40 times more effective at acquiring new customers, and more than 70 percent of consumers prefer to receive promotional content via email than the social networks. To be this impactful, though, your email marketing campaign [...]

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Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)

Andrea Lehr — Tue, 11 Oct 2016 12:54:00 +0000

If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will likely dwindle into obscurity. However, every flop brings you that much closer to understanding what [...]

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How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content

Andrea Lehr — Tue, 19 Jul 2016 12:53:00 +0000

As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it boasts more than 200 million monthly unique visitors and publishes on more than 30 social [...]

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