Andrew Marsh, Author at Search Engine People

SEO Support: Agency, In-House, or Freelance?

Andrew Marsh — Fri, 10 Jan 2025 21:34:46 +0000

When it comes to optimizing your website for search engines, choosing the right SEO support resource is crucial. Each option offers unique advantages and drawbacks. Let's consider the pros and cons of hiring an SEO agency, building an in-house team, or working with a freelance SEO expert. SEO Agency: The Ultimate Powerhouse Pros: Scalability [...]

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How to Choose the Right Agency for Your Organization

Andrew Marsh — Tue, 06 Jun 2023 13:30:08 +0000

Choosing the right agency is about finding a balanced strategic, operational and execution alignment that will work best for your organization. Have you ever partnered with an agency that boasts an almost spotless performance record, but things didn’t really go as planned? It has happened to the best of us. In fact, it happens [...]

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3 Phase Approach to Evaluate Performance Marketing Initiatives

Andrew Marsh — Tue, 30 May 2023 15:35:02 +0000

What gets measured, gets managed. The success of your performance marketing initiatives depends on what you measure. It is human and organizational nature to manage whatever is measured, and continuous improvement of your performance marketing initiatives depends on effective management. This blog outlines the three phases to effectively measure and evaluate their marketing initiatives. [...]

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Leverage the Synergy Between Inbound & Performance Marketing

Andrew Marsh — Tue, 23 May 2023 16:26:56 +0000

The either/or mindset no longer serves your organization’s best interest. Leveraging the combined effect of inbound and performance marketing is the key to achieving quality and quantity in leads and sales. Both of which are essential to maximizing ROI. To find success in today’s marketplace, organizations need to do two things really well: • [...]

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What is the Sales Funnel in Digital Marketing?

Andrew Marsh — Fri, 05 Jun 2020 23:37:05 +0000

At any given moment your potential clients/customers are at various stages of their buying journey. While one is weeks away and gathering preliminary research the other is ready to make a decision today. A complete digital marketing strategy will attract people from all funnel stages, building a more predictable pipeline. When budget constraints are a factor, companies need to select which stage [...]

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How Can Digital Marketing Increase Sales?

Andrew Marsh — Fri, 29 May 2020 21:32:37 +0000

An effective digital marketing mix can be used to accomplish several goals. Some of these goals include ranking for keywords, increasing brand awareness and building their social media following. Often the result many businesses are hoping to achieve is to use these strategies to drive more sales through their website. CRO – Conversion Rate Optimization In order to properly understand CRO, we need to define a few [...]

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How to Choose a Digital Marketing Agency

Andrew Marsh — Fri, 22 May 2020 14:45:06 +0000

When trying to determine how to hire a digital marketing agency several factors come in to play. We have previously written about hiring for a singular service category such as How to Hire an SEO Agency. When it comes to a broader skillset such as Digital Marketing in general, the challenge becomes much greater. There are several considerations we must make. [...]

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How to Choose an SEO Agency: An Unbiased Guide

Andrew Marsh — Fri, 15 May 2020 15:47:36 +0000

There is no shortage of SEO agencies and they are all ready and willing to compete for your business. With so many options out there, many businesses find it challenging to choose the right SEO agency for their needs. To simplify the decision-making process, we have created an unbiased guide to choosing an SEO agency. The guide is divided into three core categories: Pre-Work, The Interview, and [...]

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Should You Be Optimizing for Voice Search? Spoiler Alert: The Answer is Yes!

Andrew Marsh — Wed, 04 Sep 2019 13:15:53 +0000

It’s no secret that there’s been a noticeable shift towards using smartphones and other handheld devices for online searches. With this shift comes an alternative way to search - using your voice instead of text. Assisted voice search has been made easier with the help of AI technology such as popular smart “assistants”, Alexa and [...]

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7 Ways to Turn Your Employees Into an Army of Content Creators

Andrew Marsh — Mon, 08 Dec 2014 16:16:27 +0000

by Brett Jordan There is no denying the importance of content creation in the modern digital landscape. Great content can help you to attract and convert more visitors. Producing content that provides value within a budget frame is difficult to do, but what if I told you that a company with 100 employees could [...]

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