Andrew Popowycz, Author at Search Engine People https://www.searchenginepeople.com/blog/author/andrewpopowycz Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:44:46 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Andrew Popowycz, Author at Search Engine People https://www.searchenginepeople.com/blog/author/andrewpopowycz 32 32 How To Setup Your PPC Campaigns For Better Quality Scores, CTR, And ROI https://www.searchenginepeople.com/blog/15064-setup-organize-ppc.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 11 Jun 2015 13:50:01 +0000 https://www.searchenginepeople.com?p=57083&preview_id=57083 Co-authored with Kristen Godel. The easiest way to get the best quality scores, click through rates, and highest return of investment from your pay per click campaign is to optimize the setup of your account from the start. Account Structure A well-structured account makes it easy to analyze metrics and determine which keywords are working. [...]

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]]> How To Leverage Mobile Device Targeting With Adwords’ Hyper-local Campaigns https://www.searchenginepeople.com/blog/125-adwords-mobile-only.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 12 Aug 2014 17:25:14 +0000 https://www.searchenginepeople.com/?p=49187 It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. Kind of strange [...]

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