Andy Crestodina, Author at Search Engine People https://www.searchenginepeople.com/blog/author/andycrestodina Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:44:39 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Andy Crestodina, Author at Search Engine People https://www.searchenginepeople.com/blog/author/andycrestodina 32 32 10 Digital Marketing Certificates to Jumpstart Your Career https://www.searchenginepeople.com/blog/925-digital-marketing-courses.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/925-digital-marketing-courses.html#comments Wed, 20 Aug 2014 13:25:37 +0000 https://www.searchenginepeople.com/?p=49354 A degree in advertising, a beautifully polished LinkedIn profile, glowing recommendation, even years of experience in a traditional marketing role. Is it enough? Probably not. Employers know that the world of marketing has changed. They're looking for evidence that the candidate can do search optimization, social media and Analytics. Like a search engine, they're looking [...]

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]]> https://www.searchenginepeople.com/blog/925-digital-marketing-courses.html/feed 5 Interview with Sagar Kamdar, Google’s Director of Product Management on Search [Full Version] https://www.searchenginepeople.com/blog/interview-sagar-kamdar-google.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/interview-sagar-kamdar-google.html#comments Mon, 05 Nov 2012 15:25:31 +0000 https://www.searchenginepeople.com/?p=31667 Full transcript of the interview with Sagar Kamdar, the Google engineer on the Authorship program.

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]]> https://www.searchenginepeople.com/blog/interview-sagar-kamdar-google.html/feed 5 Analytics Therapy: How To Find (And Deal With) The Really Crappy Stuff On Your Site https://www.searchenginepeople.com/blog/find-crappy-stuff.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/find-crappy-stuff.html#comments Fri, 20 Jul 2012 13:25:00 +0000 https://www.searchenginepeople.com/?p=29165 It’s time to look deep within your site and ask the tough questions. It’s time to give your site a bit of Analytics therapy.

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]]> https://www.searchenginepeople.com/blog/find-crappy-stuff.html/feed 2 Die Hard SEO: Search Marketing for Underdogs https://www.searchenginepeople.com/blog/die-hard-seo-search-marketing-for-underdogs.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/die-hard-seo-search-marketing-for-underdogs.html#comments Tue, 20 Mar 2012 16:25:18 +0000 https://www.searchenginepeople.com/?p=25771 He was outnumbered and outgunned. They had the manpower and the resources. He didnt even have shoes. But on a summer night in 1988, John McClane triumphed over a group of terrorist criminals, using nothing but intelligence, attitude and sheer willpower. In search marketing, we are all up against giants. This post is about doing [...]

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]]> https://www.searchenginepeople.com/blog/die-hard-seo-search-marketing-for-underdogs.html/feed 8 Partake In The Great SEO Zombie Hunt https://www.searchenginepeople.com/blog/seo-zombie-hunt.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 10 Jan 2012 14:25:29 +0000 https://www.searchenginepeople.com/?p=22636 SEO zombie safety and awareness is everyone's job. Be willing to do what it takes to keep the undead at bay. Be strong, search marketers. Be strong.

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