Anthony Contoleon, Author at Search Engine People

Structuring Your Social Media Reporting via Hootsuite Analytics – Considerations

Anthony Contoleon — Thu, 10 Jul 2014 13:25:16 +0000

Hootsuit has been around since 2008 and is currently one of the most popular ways to manage social messaging on Twitter, Facebook and more. When it was first launched it's main focus was on making it easier to manage multiple social media platforms through one interface. These days this is just one of the benefit's [...]

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Quick and Dirty SEM Account Audit Basics

Anthony Contoleon — Thu, 29 May 2014 17:25:26 +0000

Paid search and display can be a very powerful form of online marketing. It is an ideal medium for direct response advertising within search and when combined with an effective organic search visibility strategy, will more than pay for itself. Because of this utility, it is also a highly competitive market place, where other advertisers [...]

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Get Complete Traffic And Conversion Insight With Google Analytics Custom Reports

Anthony Contoleon — Thu, 20 Mar 2014 13:25:58 +0000

Custom Reports for Fun and Value For a free tool, Google Analytics is excessively flexible. It provides fairly robust tracking for websites and mobile apps, can be customised to support cross domain tracking, events, goals and custom variables, and comes with a pretty good set of default reports. Google Analytics provides reporting and [...]

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Using The OODA Loop For Data Driven Marketing

Anthony Contoleon — Fri, 21 Feb 2014 14:25:25 +0000

Do you do data driven marketing? The answer is probably yes. Especially if you are thinking in terms of direct response channels like email and paid search. You probably also think in the same way about your SEO efforts, though for a number of years this could not be taken as a given. How about [...]

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13 Excellent Examples Of Google Analytics UTM Tagging You Can Use Too

Anthony Contoleon — Tue, 03 Dec 2013 18:25:29 +0000

Tracking and attribution is vital to your online marketing efforts if you have some kind of goal in mind, from building engagement with your online platforms through to generating sales. If you are unable to tell what works from what doesn't you can't make decisions about your online marketing mix to reach your goals. Of [...]

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You Need Inbound in your Search Marketing

Anthony Contoleon — Thu, 15 Aug 2013 13:25:11 +0000

There are a number of very good reasons why Search Marketing is practically made for inbound marketing. For a start, search starts with the user's own interests. They are the ones that create the search query. However marketers still get to create the destinations. Inbound marketing works when those doing it provide the users with [...]

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How To Track On-Site Social Interaction Better Using _Tracksocial

Anthony Contoleon — Wed, 05 Jun 2013 18:51:49 +0000

Track more plugins in Google Analytics Google Analytics has had social reports for a while now. The Social report appears among the other Traffic Source reports such as Sources and Search Engine Optimisation. From here you can view Network Referrals, Conversions, Trackbacks and Data Hub Activity from other Data Hub Partners like Disqus [...]

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Using Excel Formulas To Group Your Google Analytics Long Tail Keywords Into Themes

Anthony Contoleon — Thu, 16 May 2013 13:25:05 +0000

We all know that long tail keywords can be as valuable, if not more so, than one or two word phrases, right? It is easy to start to get traffic from them while building for something more competitive, they are a perfect fit for content strategies and as most SEM professionals would tell you, they [...]

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Kickstart your Competitor Analysis

Anthony Contoleon — Thu, 13 Sep 2012 16:25:45 +0000

For any business online, ranking for the terms that drive traffic to products that sell is just the first half of the battle. Ensuring you keep that valuable search traffic is just as important. Competitor analysis is a vital part of any ongoing optimization plan, especially if you rely on traffic from sought after search terms.

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Finding Google Analytic’s Zero’s; How To Find Pages Without Traffic

Anthony Contoleon — Thu, 12 Jul 2012 13:25:29 +0000

Managing large sites is challenging. There is a lot to deal with, from the technical quirks of the content management system, managing crawl paths to the content you want to promote, without overly enthusiastic use of nofollow/noindex. There is legacy content to consider and in the case of some sites, duplicate content and pagination problems. [...]

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