Barrie Smith, Author at Search Engine People

7 Content Marketing Tactics To Boost Your Organic Traffic

Barrie Smith — Wed, 05 Jul 2017 13:22:26 +0000

Any business looking to drive more organic traffic to their website to increase their online sales should take their content marketing strategy seriously. Good content marketing campaigns can reap rewards in terms of more new visitors to your website, an increase in the number of customers, better brand loyalty and greater brand awareness. A good [...]

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Sales Funnel Frustration? 5 Quick Fixes For More Conversions

Barrie Smith — Wed, 28 Dec 2016 15:02:00 +0000

Obtaining customers is the central goal for the majority of marketers, making a well-defined and carefully monitored sales funnel one of the most powerful tools an organisation has at its disposal. A sales funnel is an absolute necessity for ensuring your company is taking a regimented, methodical, highly organised approach to building relationships with potential [...]

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19 Confirmed Google Ranking Factors

Barrie Smith — Thu, 17 Nov 2016 12:48:00 +0000

For many websites and businesses Google continues to provide more traffic to their website than any other channel: more organic visitors than paid search, social and even direct traffic. With that in mind it’s certainly worth keeping up-to-date with what works, what doesn’t work, what Google has said and how to avoid a dreaded penalty. [...]

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9 Changes Google Has Made That Affect SEO’s In 2016

Barrie Smith — Wed, 15 Jun 2016 13:48:04 +0000

The world of online marketing and SEO appears to change overnight. We’re less than four months into 2016 and Google’s algorithm and search quality guidelines look a whole lot different than they did on New Year’s Eve last year. This list of changes made by Google this year are what I believe to have had [...]

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Link Builders: Study Reveals Positive Correlation Between Links & Traffic

Barrie Smith — Wed, 01 Jun 2016 12:55:00 +0000

A study conducted by SimilarWeb and Majestic has revealed that there is still a positive correlation between the number of referring domains and a website’s traffic. The two market intelligence companies published the rests of analysing 500,000 backlinks from 100,000 of the top websites on the internet to find a correlation associated with backlinks and [...]

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What Modern Link Building Looks Like

Barrie Smith — Tue, 29 Mar 2016 12:55:00 +0000

For a couple of years a number of results were seemingly being ranked on quantity of links over quality, for exact match keywords, before Google started to clear up their results, with their Panda (Feb 2011) and Penguin algorithm updates. Since the Google Penguin algorithm update in April 2012, the world’s most popular search engine [...]

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What Is “Natural Link Building”

Barrie Smith — Thu, 07 Jan 2016 13:50:00 +0000

Links and link building continue to be an essential part of a website’s ranking in search engines. Many of us know by now the importance of links and good links are for our websites and businesses. Some will also know the importance of avoiding ‘bad’ backlinks, over-optimising their anchor text and risking being penalised by [...]

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40 Online Marketing Strategies Experts Recommend for 2016

Barrie Smith — Thu, 17 Dec 2015 13:50:09 +0000

Every company is starting to prepare for 2016 now and with that they are looking for marketing strategies they can take into the New Year to increase their profits. On behalf of Search Engine People, I asked 40 online marketing experts from across the globe to get their advice on what business owners should be [...]

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How To Use Your Competitors To Improve Your Marketing

Barrie Smith — Fri, 31 Jul 2015 13:50:00 +0000

Whether you're an affiliate, an in-house SEO, a consultant at an agency, or running your own business, there is much you can learn from your competitors. Similar to athletes, entrepreneurs and successful businessmen, learning from the competition can be to your great advantage. When analysing those competitors, I'm not talking about duplicating their ideas, but [...]

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Where And How To Build Links

Barrie Smith — Wed, 27 May 2015 13:25:00 +0000

With Google penalising websites with bad backlink profiles and 'spammy' link building tactics, it is important to steer clear of any underhand methods that put you at risk. Today, link building should all be about creating relationships, PR and increasing the authority for your brand. You may have noticed in several industries that searches for [...]

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