Ben Plomion, Author at Search Engine People

5 Things Marketers Should Be Ready For In 2014

Ben Plomion — Wed, 08 Jan 2014 18:25:56 +0000

The new year is almost here. And, if there's one thing we can say for sure about digital marketing, its that a lot can change in a year. So, what sort of changes can we expect to see in 2014? Lets take a look at five predictions. 1. Native Advertising Wont Go Programmatic Recently there's [...]

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RTB Made Easy: Real-Time Bidding Explained

Ben Plomion — Wed, 02 Oct 2013 13:25:15 +0000

If you follow the display advertising industry at all, theres a decent chance youve heard a thing or two about real-time bidding (RTB). But, as with any exciting new technology, a lot of misinformation tends to creep into discussions of RTB and how to use it effectively. And with RTB poised to overtake site [...]

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3 Ways Retargeting Can Transform Your Display Campaign

Ben Plomion — Mon, 13 May 2013 13:25:28 +0000

There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your site in the hope of luring them back for conversions. If you've ever shopped on Amazon or Zappos, there's a good chance you've experienced retargeting firsthand. In the past few years, retargeting has quickly [...]

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