Bernadette Coleman, Author at Search Engine People

How to Ensure Search Engines and Consumers Trust a Local Business Website

Bernadette Coleman — Wed, 25 Jul 2018 12:49:00 +0000

Search is complicated. Trust is complicated. Both of these are absolutely necessary for a local business or brand to place on the first page of search results. A business can’t just build a website, optimize it for search and wait for consumers to find it. The good ‘ol days are long gone. Webmasters, SEOs and [...]

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The Omni-Channel Experience is All About the Data

Bernadette Coleman — Wed, 11 Apr 2018 12:49:00 +0000

Can you believe some businesses (and some brands) are still operating like they are in the dark ages? Some local, small businesses still believe a website is a waste of their time; that blogging is for the birds, and social media…what’s that?! Perhaps you think I am kidding, but I’m not. Most brands are [...]

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Navigating The Local Search Ecosystem To Yield Results

Bernadette Coleman — Wed, 11 Oct 2017 12:49:00 +0000

The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like Google and Bing. Originally the brainchild [...]

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Embrace These 2017 Internet Marketing Trends And Reach More Customers

Bernadette Coleman — Thu, 07 Sep 2017 12:49:00 +0000

As innovation continues to bloom in the tech world, digital marketers must continue to adapt and innovate to meet client needs. The message is clear: stay on top of these trends (and changes) or risk being left behind! Kleiner, Perkins, Caulfield & Byers (KPCB) is one firm that analyzes this data each year and [...]

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6 High Impact Ways To Enhance Local Business Visibility Online

Bernadette Coleman — Wed, 26 Jul 2017 12:49:00 +0000

Although potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby stores that do not have a solid local presence management strategy in place. So, what’s a local business to do? To begin, start taking local presence management [...]

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What Local Businesses Must Know About Local Search – Right Now!

Bernadette Coleman — Tue, 25 Apr 2017 12:52:00 +0000

Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as [...]

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Measurable, Mobile Micro-Moments Reveal Path To Success

Bernadette Coleman — Tue, 10 Jan 2017 14:54:00 +0000

Mobile shoppers make up an enormous percentage of all consumers today, first outpacing desktop users in 2014 according to Comscore. Today this continues to grow at an astounding rate. In 2015, mobile devices accounted for 51% of total daily digital media use for adults. Desktops came in at only 42%. Local businesses can capitalize on [...]

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Reviewing The Stats: The What, When & How of Consumer Search

Bernadette Coleman — Fri, 13 May 2016 12:55:00 +0000

Having a powerful online presence is critical to success. The overwhelming majority of consumers turn to the Web before visiting a local business for the first time, and they are likely to compare pricing with a competitor's while in store, on their mobile device. Showing up in these queries does not happen by chance. 4 [...]

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Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue

Bernadette Coleman — Wed, 23 Mar 2016 12:55:00 +0000

When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business's content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product of these efforts and will [...]

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Study The Competition To Rank Higher In Organic Search

Bernadette Coleman — Wed, 10 Feb 2016 13:50:00 +0000

Everyone wants to rank higher in search results than their competition. One of the best ways to achieve this is to stay on top of how the competition is doing online. What are they doing right and how they are doing it. If you aren't aware what others in your industry are up to, how [...]

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