Brad Camus, Author at Search Engine People https://www.searchenginepeople.com/blog/author/brad-camus Canada's Search and Social Media Authority Thu, 22 Jun 2023 17:59:51 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Brad Camus, Author at Search Engine People https://www.searchenginepeople.com/blog/author/brad-camus 32 32 Everything You Need to Know | GA4 Edition https://www.searchenginepeople.com/blog/everything-you-need-to-know-ga4-edition.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 22 Jun 2023 14:52:44 +0000 https://www.searchenginepeople.com/?p=80593 You don’t just want data; you want actionable insights. And like most businesses, you’ve most likely been relying on Google’s Universal Analytics (UA) for years to gather them. UA is a powerful tool for measuring, analyzing, and optimizing your business’s online presence. The data it provides allows you to make vital decisions, improve your [...]

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]]> 3 Must-Know Determiners to Boost Performance Marketing https://www.searchenginepeople.com/blog/3-must-know-determiners-to-boost-performance-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 18 Apr 2023 15:33:11 +0000 https://www.searchenginepeople.com/?p=80536 There is no one-size-fits-all strategy in the virtual world. The key is to find the right approach for your organization. Think back to when you had to implement a new CRM system, and you had to choose between the various proven platforms in the market today. You probably had to assess the various capabilities [...]

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