Bradford Barker, Author at Search Engine People https://www.searchenginepeople.com/blog/author/bradfordbarker Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:47:56 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Bradford Barker, Author at Search Engine People https://www.searchenginepeople.com/blog/author/bradfordbarker 32 32 Measuring SEO Goals: Should We Forget About Rankings? https://www.searchenginepeople.com/blog/measuring-seo-goals-should-we-forget-about-rankings.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 09 Apr 2014 12:25:02 +0000 https://www.searchenginepeople.com/?p=6381 The practice of tracking search engine rankings is essentially moot. . The problem: explaining the irrelevance of rankings to clients. Don't get me wrong. The goal of any SEO work should be to achieve the highest search engine rankings possible, but trying to track and accurately measure rankings is nearly impossible. Sure, you can run [...]

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