Bradley Zarich, Author at Search Engine People https://www.searchenginepeople.com/blog/author/bradzarich Canada's Search and Social Media Authority Tue, 22 Apr 2014 16:06:05 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Bradley Zarich, Author at Search Engine People https://www.searchenginepeople.com/blog/author/bradzarich 32 32 Turn Your Ads Into An SEO Tool: How Ads Can Affect Organic SERP Ranking https://www.searchenginepeople.com/blog/seo-ads-increase-ranking.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 03 Feb 2012 14:25:14 +0000 https://www.searchenginepeople.com/?p=23433 Can we indirectly attribute improved SERP position to online ads?

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]]> White-Hat Alternatives to Link Exchanges and Directories https://www.searchenginepeople.com/blog/white-hat-links.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/white-hat-links.html#comments Wed, 07 Dec 2011 20:25:19 +0000 https://www.searchenginepeople.com/?p=22563 But for most websites, conventional techniques are not enough to get on top of SERP. Link building in general depends on some level of symbiotic relationship at least - it all boils down to a trade-off.

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]]> https://www.searchenginepeople.com/blog/white-hat-links.html/feed 4 Selling Links In a Free Internet Market https://www.searchenginepeople.com/blog/paid-links-search-neutrality.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 10 Nov 2011 13:34:37 +0000 https://www.searchenginepeople.com/?p=21333 Google tells the Internet community countless times that it penalizes sites that sell or buy links that pass PageRank. So why not do the same to their accomplices? Threats of anti-trust suits are preventing Google from banning link brokers and their advertising partners.

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]]> 5 Page Quality Indicators That Can Outweigh PageRank https://www.searchenginepeople.com/blog/page-quality-indicators.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 10 Oct 2011 15:31:00 +0000 https://www.searchenginepeople.com/?p=20462 PageRank would be a great indicator of page quality and relevancy if there is no link selling or artificial link building involved. Lacking that, Google has to implement a quality scoring system independent of link popularity.

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