Brian Tatarnic, Author at Search Engine People https://www.searchenginepeople.com/blog/author/brian-2 Canada's Search and Social Media Authority Thu, 16 Oct 2025 14:05:04 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Brian Tatarnic, Author at Search Engine People https://www.searchenginepeople.com/blog/author/brian-2 32 32 Why Your Website Is a Lead Generation Tool – Even When Your Business is Referral-Based https://www.searchenginepeople.com/blog/why-your-website-is-a-lead-generation-tool-even-when-your-business-is-referral-based.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/why-your-website-is-a-lead-generation-tool-even-when-your-business-is-referral-based.html#comments Wed, 02 Jul 2025 13:43:51 +0000 https://www.searchenginepeople.com/?p=93640 I recently had a conversation with a managing partner at a mortgage company that stuck with me. When I asked about her website, she said, with calm confidence: “Oh, we don’t really use the website for leads. Our business is all relationship-based. The site is just there so people know we’re real.” At first, [...]

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]]> https://www.searchenginepeople.com/blog/why-your-website-is-a-lead-generation-tool-even-when-your-business-is-referral-based.html/feed 4 8 Ways to Optimize Your Digital Marketing Without Reducing Your Budget https://www.searchenginepeople.com/blog/8-ways-to-optimize-your-digital-marketing-without-reducing-your-budget.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 14 Apr 2025 13:40:39 +0000 https://www.searchenginepeople.com/?p=92242 In today’s fast-paced and uncertain economic conditions, both large and small businesses often face difficult decisions about their marketing budgets.  The first instinct is to cut marketing budgets. But a smarter approach is to rethink your digital marketing strategy and optimize the resources you already have to maximize your return on investment (ROI). At Search [...]

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