Brian Carter, Author at Search Engine People https://www.searchenginepeople.com/blog/author/brian-carter Canada's Search and Social Media Authority Mon, 03 Jun 2013 03:05:37 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Brian Carter, Author at Search Engine People https://www.searchenginepeople.com/blog/author/brian-carter 32 32 Social Media Marketing, Generosity, & Positive ROI https://www.searchenginepeople.com/blog/social-media-marketing-generosity-positive-roi.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/social-media-marketing-generosity-positive-roi.html#comments Mon, 10 May 2010 10:51:55 +0000 https://www.searchenginepeople.com/?p=6073 Near the end of 2008, I came up with a pithy saying that many people named Brian Carter tend to repeat: >> Generosity is a strategy with a positive ROI I've heard it echoed lately by other marketers. Because it's true. And because it works. Not because they heard me say it. Why Should You [...]

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]]> https://www.searchenginepeople.com/blog/social-media-marketing-generosity-positive-roi.html/feed 7 How to Get People to Do Stuff In Social Media https://www.searchenginepeople.com/blog/how-to-get-people-to-do-stuff-in-social-media.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-get-people-to-do-stuff-in-social-media.html#comments Mon, 12 Apr 2010 13:33:38 +0000 https://www.searchenginepeople.com/?p=5937 This is the fourth part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: How To Get Social Media ROI The 4 Functions of Social Media Social Media LinkBait, AttentionBait and RevenueBait Part Four: Social Media and Incentives- How To Get People To Do Stuff Students of the books [...]

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]]> https://www.searchenginepeople.com/blog/how-to-get-people-to-do-stuff-in-social-media.html/feed 1 The 11 Biggest Spammers in History https://www.searchenginepeople.com/blog/the-11-biggest-spammers-in-history.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-11-biggest-spammers-in-history.html#comments Tue, 09 Mar 2010 12:12:51 +0000 http://www.seo-scoop.com/?p=3164 I was trying to explain spam to my wife, and she said: WIFE: Oh, like the Yellow Pages! ME: What?? How is that like the Yellow Pages? WIFE: Well, they drop those huge books on your doorstep, whether you want 'em or not-- ME: Ah, you're right. I have to throw it away, it's paper [...]

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]]> https://www.searchenginepeople.com/blog/the-11-biggest-spammers-in-history.html/feed 6 Social Media LinkBait, AttentionBait and RevenueBait https://www.searchenginepeople.com/blog/social-media-linkbait-attentionbait-and-revenuebait.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/social-media-linkbait-attentionbait-and-revenuebait.html#comments Mon, 08 Mar 2010 13:51:08 +0000 https://www.searchenginepeople.com/?p=5805 This is the third part in a four-part series on How To Ensure Social Media ROI. Read previous parts here: Part One: How To Get Social Media ROI Part Two: The 4 Functions of Social Media Part Three: Repurposing Linkbait To Get Social Media Marketing Results If you're not familiar with linkbait, it's essentially a [...]

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]]> https://www.searchenginepeople.com/blog/social-media-linkbait-attentionbait-and-revenuebait.html/feed 1 Ensuring Social Media ROI, Part Two: The 4 Functions of Social Media https://www.searchenginepeople.com/blog/ensuring-social-media-roi-part-two-the-4-functions-of-social-media.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/ensuring-social-media-roi-part-two-the-4-functions-of-social-media.html#comments Mon, 01 Mar 2010 11:58:39 +0000 https://www.searchenginepeople.com/?p=5785 [Read part one, the overview here] We're Not Fighting, We Just Have Different Goals In blogs and blog comments there's some contentiousness about the goals and measurement of social media. The debate is simply a misunderstanding. There are multiple goals, purposes, or functions of social media, including brand management, new business, customer service, and repeat [...]

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]]> https://www.searchenginepeople.com/blog/ensuring-social-media-roi-part-two-the-4-functions-of-social-media.html/feed 2 How to Get Social Media ROI, Part One https://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html#comments Thu, 18 Feb 2010 12:03:08 +0000 https://www.searchenginepeople.com/?p=5723 I recently spoke to the Austin branch of The American Marketing Association about "Ensuring Social Media ROI". I'd like to expound on some of that. There are three critical concepts to ensuring Social Media ROI: AIDA Incentives "WhateverBait" (mutations of LinkBait) AIDA is a classic marketing/advertising approach, fundamental to all persuasive success: Much advertising, especially [...]

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]]> https://www.searchenginepeople.com/blog/how-to-get-social-media-roi-part-one.html/feed 7 Social Media ROI, Viral Marketing, and Immunity https://www.searchenginepeople.com/blog/social-media-roi-viral-marketing-and-immunity.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/social-media-roi-viral-marketing-and-immunity.html#comments Mon, 18 Jan 2010 14:27:53 +0000 https://www.searchenginepeople.com/?p=5613 I'm preparing a talk for the Austin, Texas branch of the American Marketing Association, and my topic is Social Media ROI (especially versus SEO and PPC). Social Media ROI My emphasis in advertising and marketing is ROI. I haven't worked with Fortune 500 companies that have money to burn. The best clients we have are [...]

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]]> https://www.searchenginepeople.com/blog/social-media-roi-viral-marketing-and-immunity.html/feed 1 The 5 Things I Hate About Social Media https://www.searchenginepeople.com/blog/the-5-things-i-hate-about-social-media.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-5-things-i-hate-about-social-media.html#comments Mon, 14 Dec 2009 13:49:13 +0000 https://www.searchenginepeople.com/?p=5498 This is a rant. But just so you don't get me wrong here, let me preface this with my qualifications: I direct Social Media for an interactive marketing agency I've been heavily involved in resulted-oriented Social Media promotions for about two years I cofounded a Twitter advertising platform I have more than 30,000 twitter followers, [...]

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]]> https://www.searchenginepeople.com/blog/the-5-things-i-hate-about-social-media.html/feed 3 How to Generate SEO Insights for New Business Prospects https://www.searchenginepeople.com/blog/how-to-generate-seo-insights-for-new-business-prospects.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-to-generate-seo-insights-for-new-business-prospects.html#comments Mon, 07 Dec 2009 13:59:04 +0000 https://www.searchenginepeople.com/?p=5467 Though I've been doing SEO to some degree for 10 years (been super-active for five years), our SEO agency is only a little over three years old, and I've only been involved in this agency for two years. I'm not a pure salesman, but I am the best person to originate marketing support for sales. [...]

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]]> https://www.searchenginepeople.com/blog/how-to-generate-seo-insights-for-new-business-prospects.html/feed 4 Quality Tweets: How To Ensure High Spokesperson Quality In A Twitter Social Advertising Network https://www.searchenginepeople.com/blog/quality-tweets-how-to-ensure-high-spokesperson-quality-in-a-twitter-social-advertising-network.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/quality-tweets-how-to-ensure-high-spokesperson-quality-in-a-twitter-social-advertising-network.html#comments Mon, 31 Aug 2009 11:34:54 +0000 https://www.searchenginepeople.com/?p=4666 Disclosure: Brian is a cofounder of TweetROI, a twitter-based social advertising network. As such, he is uniquely qualified to discuss publisher network systems then ensure twitterer quality. Don't buy low ROI tweets and end up like "Homeless Bill" (photo by jswieringa) The Twitter Advertising Space Is Growing There are now at least four companies competing [...]

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