Chris Walton, Author at Search Engine People https://www.searchenginepeople.com/blog/author/chris Canada's Search and Social Media Authority Thu, 05 Mar 2026 14:58:18 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Chris Walton, Author at Search Engine People https://www.searchenginepeople.com/blog/author/chris 32 32 Use ROMS (Return on Marketing Spend) Not ROAS (Return on Ad Spend) https://www.searchenginepeople.com/blog/use-roms-return-on-marketing-spend-not-roas-return-on-ad-spend.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 05 Mar 2026 14:46:38 +0000 https://www.searchenginepeople.com/?p=95733 TL;DR ROMS (Return on Total Marketing Spend) is the single most important KPI in digital and performance marketing. ROMS = Revenue ÷ Total Marketing Cost (includes all fees, content, internal labor, tools). ROMS can also be inverted to show marketing cost as % of sales. ROAS is incomplete because it ignores critical costs and [...]

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]]> Is SEO Dead in 2025? How AIO, AEO & GEO Are Rewriting the Playbook https://www.searchenginepeople.com/blog/is-seo-dead-in-2025-how-aio-aeo-geo-are-rewriting-the-playbook.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Mon, 08 Sep 2025 13:01:56 +0000 https://www.searchenginepeople.com/?p=94612 TL;DR SEO isn’t dead it is expanding. Google holds 86% U.S. share. AI Overviews/AI Mode shift attention from links to answers. Clicks fall with AI summaries to 8% vs 15% for those without. Win by being cited inside summaries, not just ranking. Zero click is up while classic organic is down 15–25%. Optimize for [...]

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]]> Tariffs, Economic Uncertainty, and How Businesses Can Adapt https://www.searchenginepeople.com/blog/tariffs-economic-uncertainty-and-how-businesses-can-adapt.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 26 Mar 2025 17:58:59 +0000 https://www.searchenginepeople.com/?p=91573 The global economy is experiencing significant challenges and uncertainties. Many countries are implementing tariffs and other trade measures in an effort to support domestic industries. However, the economic implications of these policies are complex. Understanding Tariffs and Their Impact 1) Who Pays for Tariffs? Tariffs are taxes imposed on imported goods—but they are ultimately [...]

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