Chris Ainsworth, Author at Search Engine People https://www.searchenginepeople.com/blog/author/chrisainsworth Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:53:38 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Chris Ainsworth, Author at Search Engine People https://www.searchenginepeople.com/blog/author/chrisainsworth 32 32 The Top 5 Off-Page Optimisation Factors https://www.searchenginepeople.com/blog/the-top-5-off-page-optimisation-factors.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/the-top-5-off-page-optimisation-factors.html#comments Wed, 28 May 2014 13:25:29 +0000 https://www.searchenginepeople.com/?p=47102 The notion of off-page optimisation is one which has changed a lot over the past few years. Off-page optimisation has traditionally been focused toward a direct improvement in keyword ranking - predominantly through the use of link building schemes. But with the introduction of Penguin Google virtually put an end to the traditional form of [...]

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]]> https://www.searchenginepeople.com/blog/the-top-5-off-page-optimisation-factors.html/feed 1 Everything You Need To Know To Understand Google’s Knowledge Graph https://www.searchenginepeople.com/blog/what-is-google-knowledge-graph.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 03 Dec 2013 14:25:42 +0000 https://www.searchenginepeople.com/?p=43120 Back in May 2012 Google announced the launch of the Knowledge Graph, a brand new mechanism to help searchers "discover new information quickly and easily". But what exactly is Knowledge Graph? Where does Google get the knowledge? And how, with so much information out there, does Google know what to display? If these are the [...]

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]]> 10 Ways To Markup Your Website For Enhanced Google Listings https://www.searchenginepeople.com/blog/10-ways-to-markup-your-website-for-enhanced-google-listings.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/10-ways-to-markup-your-website-for-enhanced-google-listings.html#comments Wed, 21 Aug 2013 13:25:16 +0000 https://www.searchenginepeople.com/?p=41452 For several years, Google has allowed webmasters to apply structured data markup on their webpages using standards such as microdata, microformats, and RDFa. In June 2011, Bing, Google and Yahoo launched Schema.org, a new standard for structured data markup. Currently, Google recommends using Schema.org markup, except for a few items for which Google offers a [...]

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