Chris Marentis, Author at Search Engine People

10 Essential Pinterest Tools to Drive Brand Engagement

Chris Marentis — Wed, 29 Apr 2015 12:55:32 +0000

Pinterest is a valuable social media marketing tool for businesses. With over 70 million users, it enables your brand to connect directly with consumers, showcase your products to the fullest, and drive engagement and sales. Here are ten must-have Pinterest tools for your business. 1. Canva If you want a great presence on Pinterest, the [...]

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Launch Your New Social Media Campaign Like This

Chris Marentis — Fri, 30 Jan 2015 17:55:07 +0000

In today's digital era, it takes much more than online presence alone to reap the benefits of social marketing. Given that 33% of consumers use social media to find brands, products, and services , it's crucial to have an effective online marketing strategy. Follow the framework outlined in this article to get your social strategy [...]

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How to Implement Strategy-Based SEO

Chris Marentis — Fri, 12 Dec 2014 14:25:57 +0000

When many people think of SEO, their minds automatically go to the actual practice of optimizing for search. Things like AdWords campaigns, blogging, crafting meta descriptions and more are some of the most common SEO tactics. However, before you jump straight into this implementation mode, it's important to step back and consider your overall strategy [...]

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Decrease Your Website’s Bounce Rate Today

Chris Marentis — Thu, 25 Sep 2014 13:26:33 +0000

National and local internet marketing experts agree that excessive bounce rates can kill SEO strategy. More important, elevated bounce rates are often indicative of something much worse. High bounce rates can be a telltale sign that your website needs to be redesigned. Users don't like things to be difficult, its one of the cardinal rules [...]

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How Small Businesses Should Respond to the Google Pigeon Update

Chris Marentis — Tue, 16 Sep 2014 13:25:52 +0000

SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and [...]

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Foursquare Makeover – A Prettier Version of Yelp?

Chris Marentis — Fri, 05 Sep 2014 17:25:32 +0000

Foursquare has undergone a complete overhaul, but it is difficult, at first glance, to differentiate exactly what makes the new Foursquare different from other major local business listing services such as Yelp. One of its most notable qualities is its value proposition; Instead of giving generic reviews, it provides reviews that are customized for the [...]

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The Growing Importance of Online Reviews

Chris Marentis — Tue, 26 Aug 2014 17:25:10 +0000

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers should not be surprised to learn that 88 percent of customers trust reviews from a [...]

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Facebook’s Start To Success Program: Worth $1400?

Chris Marentis — Mon, 18 Aug 2014 17:25:43 +0000

Facebook's Start to Success Program gives small businesses an opportunity to work directly with an account manager from Facebook on their Facebook marketing. However, there's a catch. Businesses have to spend at least $50 per day, or approximately $1,400 every four weeks, on Facebook advertising. Is it a budget-buster, the opportunity of a lifetime, or [...]

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10 Questions to Guide Your Best Link Building Campaign

Chris Marentis — Fri, 25 Jul 2014 13:25:27 +0000

One of the most common questions small business owners ask is surprisingly simple; How do I start link building? Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step. The best place to start is by seeking an understanding of how you want to execute link building to meet your [...]

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How To Use Google’s Newest Tool For Your Local Business

Chris Marentis — Fri, 11 Jul 2014 17:25:17 +0000

Google has made life a whole lot easier for local business owners. Google My Business is a unified interface designed specifically for local businesses and large enterprises. It was created to be a user-friendly platform and the quick tutorial below can help almost any business owner get started. A short overview of Google's latest brain [...]

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