Cleofe Betancourt, Author at Search Engine People https://www.searchenginepeople.com/blog/author/cleofebetancourt Canada's Search and Social Media Authority Wed, 22 Oct 2014 15:22:52 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Cleofe Betancourt, Author at Search Engine People https://www.searchenginepeople.com/blog/author/cleofebetancourt 32 32 Google’s "Near Match" Keyword Update: Swing and a Miss? https://www.searchenginepeople.com/blog/adwords-swing-miss.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/adwords-swing-miss.html#comments Thu, 10 May 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=27414 Moving beyond their recent fascination with pandas and penguins (can "project platypus" be far away?), the "do no evil" crew is at it again. This time around, team Google will be releasing an update to their keyword matching behavior, adding a "near match" element to that algorithm which should aid marketers in increasing exposure for [...]

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