Courtney Danyel, Author at Search Engine People

How To Improve Local SEO & 3 Pack CTR

Courtney Danyel — Wed, 14 Dec 2016 14:49:00 +0000

The “3 pack” is the most coveted real estate of local SEO. When someone searches for a location-related keyword, (e.g. dog groomer Portland), it’s the 3 first listings that show in local search results: And in 93% of searches with local intent, the Google 3-pack appears at the top of search results. That’s a place [...]

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How to Use Content Grouping In Google Analytics

Courtney Danyel — Wed, 19 Oct 2016 12:51:00 +0000

If your site has a lot of content pages, analytics can be a challenge. Sure, you can identify the best and worst performing pages, but how can you analyze the performance of different categories, different groups, of content as a whole? Content Grouping is a feature in Google Analytics that allows you to compare aggregate [...]

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13 WordPress Conversion Testing Plugins

Courtney Danyel — Wed, 28 Sep 2016 12:55:00 +0000

“Most websites don’t have a massive traffic problem; however, every website in the world has a conversion problem.” - Bryan Eisenberg These wise words convey a strong message -- all of us should care about conversion optimization. And there are so many tools out there that make it simple to test and optimize website elements, [...]

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Here's What Growth Marketing Really Is (& How You Can Do It)

Courtney Danyel — Fri, 08 Jul 2016 12:53:00 +0000

Aren’t all marketers trying to achieve growth? This is a question that often follows when topics like “growth marketing” or growth hacking” come up. The answer is yes, but there are still some key differences in growth marketing that sets it apart from traditional methods. Read on to learn the real distinction, and how you [...]

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Which Adwords Ad Format Is Best For Your Business?

Courtney Danyel — Thu, 05 May 2016 12:57:00 +0000

Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results. But text-only ads are far from everything that Adwords has to offer. Businesses can choose from several different ad-types that appear around the internet. But if you want to make the most of the selection, you [...]

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