Craig Ellis, Author at Search Engine People

Improve your marketing campaign(s) ROI and Lead Quality using a CRM

Craig Ellis — Fri, 02 May 2025 20:45:36 +0000

A CRM (customer relationship management) sales software that is essentially a funnel that shows how prospects move from initial interest i.e. contacting a business via a contact form submission to a closed deal/sale/signed contract. A CRM will map each stage of the customer journey – from first point of contact through qualification and negotiation [...]

The post Improve your marketing campaign(s) ROI and Lead Quality using a CRM appeared first on Search Engine People.

23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

Craig Ellis — Wed, 15 Oct 2014 15:15:57 +0000

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. [...]

The post 23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC appeared first on Search Engine People.