Daniel Cassady, Author at Search Engine People

4 Tips for Landing a Solid Guest Blogging Spot

Daniel Cassady — Mon, 11 May 2015 14:25:46 +0000

If you've never considered writing content for other blogs, now's definitely the time to start. The advantages of guest blogging are numerous, and when done right, guest blogging is a publicity gold mine. Think of it this way: writing content on a popular blog is like an amazing quid pro quo. A little bit of [...]

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Unify Your Social Media Strategy In 7 Simple Steps

Daniel Cassady — Mon, 21 May 2012 16:27:00 +0000

To bundle your social media activities into one powerful message, you must choose topics that cross various channels. Here's a seven-step plan to fold your social media into business promotional gold.

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Social Media Marketing Misconceptions [stats]

Daniel Cassady — Tue, 27 Dec 2011 17:25:00 +0000

One of the primary take-aways from the Pivot report is that social marketers are still in a somewhat obfuscated, confused state as pertains to the most basic aspects of their social strategies. In order to avoid falling into similar morasses of astigmatic market perspectives, online marketers should rely on hard data and metrics, not the seats of their pants.

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The Top 20 Critical Questions Email & Social Media Marketers Must Ask

Daniel Cassady — Wed, 16 Nov 2011 16:33:00 +0000

Prevent and largely eliminate critical missteps when engaging customers through these channels by coming up with the “correct” answers to these top 20 critical questions.

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The Six Month Plan To Social Media Dominance

Daniel Cassady — Mon, 03 Oct 2011 12:31:00 +0000

Social networking has become the buzzword of the decade and not a day goes by without hundreds or thousands more businesses jumping into the social networking deep end. Just like you wouldn't want to promote the mail room clerk to CEO overnight, you certainly don't want to launch a full-fledged multi-platform social media brand presence in one fell swoop.

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Email Marketing: 4 Great Things Google Analytics Can Tell You

Daniel Cassady — Wed, 27 Apr 2011 18:05:00 +0000

Use Google Analytics to get the low-down on your email marketing.

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