Daniel Kosir, Author at Search Engine People

8 Essential Content Promotion Metrics to Track

Daniel Kosir — Thu, 09 Apr 2015 15:35:18 +0000

With the right metrics and a good method for tracking them, you can understand what's working and what isn't, better calculate ROI, and gradually - and continually - improve your content promotion efforts.

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7 Tips To Help You Boost Your Content On LinkedIn

Daniel Kosir — Wed, 18 Mar 2015 13:55:42 +0000

As the preeminent businesses-to-business networking platform, LinkedIn can have a tremendous impact for brands in industries of all types. From brand awareness to acquiring leads and beyond, it presents a number of options to target specific demographics and boost social media marketing efforts. With LinkedIn advertising options becoming much more effective as of late, brands [...]

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How to Promote Your Content on Google+

Daniel Kosir — Tue, 03 Mar 2015 15:56:44 +0000

While Google+ may not be as prolific a social network as others (Facebook, Twitter, etc.), it is still an invaluable platform for content promotion. Google+ promotion tactics range from organic to paid, though currently, Google+ ads aren't yet as extensive or popular as their counterparts on other platforms. Despite the limitations of the network and [...]

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How To Promote Your Content On Twitter

Daniel Kosir — Wed, 18 Feb 2015 15:55:27 +0000

The scheduling tip alone will boost your reach and engagement: to think about reaching people waiting for meetings is brilliant.

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Mobile-Friendly Design Probably As Important As SEO

Daniel Kosir — Tue, 27 Jan 2015 15:49:53 +0000

The way people purchase online is changing. Consumers can turn to review sites and see customer ratings with the click of a button. Vendor and price comparisons are just a Google search away. And with search engines aiming to offer more personalized results, locality is more important than ever. But of the myriad of changes [...]

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Internal Linking Best Practices: Optimum Link Structures

Daniel Kosir — Wed, 22 Oct 2014 13:25:08 +0000

Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure - this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to [...]

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Yes, You Should Get An SSL Certificate for Your Website

Daniel Kosir — Mon, 15 Sep 2014 17:25:11 +0000

Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it [...]

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5 Things to Consider When Creating a Content Calendar

Daniel Kosir — Mon, 08 Sep 2014 13:29:50 +0000

As a writer, I get the appeal of winging it. There's nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve [...]

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5 Things I Wish I Knew When I First Started Video Production

Daniel Kosir — Mon, 25 Aug 2014 17:25:01 +0000

As a content creator, an ongoing goal of mine is to experiment with different content formats to improve content marketing efforts. A big facet of this goal is the foray into video production. When you do it right, video is a great medium to use to entice viewers, get valuable content across in a [...]

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Why Trello is Awesome for Content Management

Daniel Kosir — Wed, 13 Aug 2014 13:41:21 +0000

Using Trello by toolmantim I should preface this post by saying that neither I, nor SEP, have any connection to Trello whatsoever. I just think it's an extremely helpful project management tool. To describe it simply, Trello is a tool that makes it easy to organize things. In my experience, Trello has helped effectively manage [...]

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