Danny Ashton, Author at Search Engine People

The 11 Scientific Reasons Why We Share Things (& how to use in your marketing)

Danny Ashton — Mon, 16 Dec 2013 18:25:51 +0000

It's on the tip of everyone's tongue: "content". "Content this, content that." But content has to be good. And it's no use for most of us marketers without clear results, be that links or shares. These are metrics we strive for. After all, sharing something means people are: Looking at your content Liking your content [...]

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How To Do Blogger Outreach The Right Way

Danny Ashton — Wed, 25 Sep 2013 17:25:54 +0000

I love blogger and content outreach. I get a kick out of writing emails, building relationships and at the end of the day: getting a great placement. You may have read that to get your content out there, to get it promoted, you should do "blogger outreach". But what is it? Why do you need [...]

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The Undeniable Importance of Guest Posting for Inbound Marketing

Danny Ashton — Mon, 26 Aug 2013 13:25:09 +0000

If you're reading this, you're bound to have one goal in common. Whether you call it inbound marketing, content marketing or any other marketing under the sun, the ultimate goal is to attract the attention of an audience. Photograph by PV KS via Flickr How this happens can take many shapes and forms, with some [...]

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9 Tips on Improving the Quality of Your Marketing Content

Danny Ashton — Thu, 27 Jun 2013 13:25:02 +0000

You may have the quantity but are you getting the most quality from your content? It's often the little things that add up to create the largest gains, and by implementing small changes you should begin to see your content flourish. See if you can use any of these tips to improve the quality of [...]

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6 steps for creating a scalable, repeatable blogger outreach process [Infographic]

Danny Ashton — Fri, 22 Mar 2013 17:25:44 +0000

The research is done, the content has been created, and a finished product is ready to live its life online. All outreach hopes to maximise effectiveness through engagement. No matter how visually stimulating the infographic, nor how many great witty quips you've included in the content- it will not attract traffic, links and shares if [...]

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Using Skitch to Build Your First Simple Infographic

Danny Ashton — Wed, 19 Dec 2012 17:25:23 +0000

Skitch is a great tool for producing simple infographics. Best of all, it's free and works on Windows, Android and Apple OSs. Step 1: Do A Little Research If you're using Skitch it's also worthwhile installing Evernote as the two have been designed to work together. Evernote lets you make a note of any content [...]

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6 Simple Tips for Distributing an Infographic

Danny Ashton — Thu, 01 Nov 2012 16:25:40 +0000

Even before the infographic is finished the distribution process has begun with an active outreach campaign. Learn how to get bloggers to quote your research, publish your infographic, and link to your source.

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