Dan Van Meer, Author at Search Engine People

7 Steps To Start A Realistic Google Display Network Campaign

Dan Van Meer — Thu, 04 Sep 2014 13:25:09 +0000

When it comes to the Google Display Network (for the sake of brevity, GDN moving forward), the best analogy I've heard is that it can be like drinking water from a fire hose. If Peter Griffin's experience is any indication of how this would go outside of the world of animation, the results aren't pretty [...]

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3 Resources to Keep Your Digital Marketing Skills Sharp

Dan Van Meer — Fri, 23 May 2014 13:25:49 +0000

Working in the digital marketing space is a double-edged sword. The constant change in the industry is what attracts many marketers. However, staying ahead of the curve can prove to be a significant challenge while balancing the day-to-day demands of your job. Ive found that one major key to success is maintaining a tight [...]

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What Google Enhanced Campaigns Changes And How That Impacts You

Dan Van Meer — Fri, 08 Feb 2013 17:25:00 +0000

co-authored with Ron Hutchison Since Google's announcement of the new AdWords Enhanced Campaigns, the PPC world has been buzzing with thoughts, opinions, and even a few petitions relating to the impact that Enhanced Campaigns is going to have on campaign managers. Let's take a few minutes to cut through the noise, and look at exactly [...]

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