Don Campbell, Author at Search Engine People https://www.searchenginepeople.com/blog/author/doncampbell Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:50:53 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Don Campbell, Author at Search Engine People https://www.searchenginepeople.com/blog/author/doncampbell 32 32 Great Service Is Your Best Marketing Tool https://www.searchenginepeople.com/blog/great-service-is-your-best-marketing-tool.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/great-service-is-your-best-marketing-tool.html#comments Mon, 09 Dec 2013 20:25:08 +0000 https://www.searchenginepeople.com/?p=42747 Content Marketing is all the rage, and for good reason. Google is continuously tweaking their algorithms to reward content that is useful for people, rather than over-optimized thin content. Marketers are catching on, and as a result there are a ton of articles talking about the value of content marketing for attracting new customers. But [...]

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]]> https://www.searchenginepeople.com/blog/great-service-is-your-best-marketing-tool.html/feed 7 What To Do If You Get A Bad Online Review https://www.searchenginepeople.com/blog/what-to-do-if-you-get-a-bad-online-review-2.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/what-to-do-if-you-get-a-bad-online-review-2.html#comments Tue, 09 Jul 2013 17:25:51 +0000 https://www.searchenginepeople.com/?p=40723 Do you know what one of biggest fears that small business owners have? Getting a negative online review. I think that's because business owners know how important word-of-mouth referrals are to their business. Ask any business owner what their best source of new customer is, and they will tell you it is from "word-of-mouth referrals." [...]

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]]> https://www.searchenginepeople.com/blog/what-to-do-if-you-get-a-bad-online-review-2.html/feed 2 7 Habits of Highly Effective Websites https://www.searchenginepeople.com/blog/7-habits-effective-sites.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/7-habits-effective-sites.html#comments Tue, 20 Nov 2012 17:25:00 +0000 https://www.searchenginepeople.com/?p=31981 Every site has something uinique -- but all effective web sites share these 7 key features.

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]]> https://www.searchenginepeople.com/blog/7-habits-effective-sites.html/feed 9 Overcoming the Content Crunch: 5 Strategies to Jumpstart Your Online Marketing Success https://www.searchenginepeople.com/blog/content-marketing-strategies.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 21 Sep 2012 13:25:05 +0000 https://www.searchenginepeople.com/?p=30400 Today good marketing equals good content -- and the other way around. But how do you get there? Where do you start?

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]]> What the Panda and Penguin Updates Mean for the Future of SEO https://www.searchenginepeople.com/blog/panda-penguin-seo-future.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/panda-penguin-seo-future.html#comments Mon, 09 Jul 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=28596 For those who have profited from using black hat techniques to help clients move up in the rankings, the days of stuffing keywords into nonsensical articles may be quickly coming to an end. But, that doesn't mean that SEO is a dying art.

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]]> https://www.searchenginepeople.com/blog/panda-penguin-seo-future.html/feed 12 OK, I’ve Got A Website For My Business. Now What? https://www.searchenginepeople.com/blog/business-website-now-what.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/business-website-now-what.html#comments Thu, 03 May 2012 13:25:42 +0000 https://www.searchenginepeople.com/?p=26974 So you've set up a website for your business, and you even have a Blog. But now what? How do you turn this new website into a continuous stream of new customers for your business?

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]]> https://www.searchenginepeople.com/blog/business-website-now-what.html/feed 2 The Dreaded 404 Page – Turning Lost Visitors Into Prospects https://www.searchenginepeople.com/blog/wordpress-not-found.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 11 Jan 2012 17:25:24 +0000 https://www.searchenginepeople.com/?p=22828 Instead of leaving your prospecting to chance, you can be proactive and edit your 404 page to be helpful to your prospects rather than aggravating.

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]]> How Much Should I Invest In My Online Presence? https://www.searchenginepeople.com/blog/how-much-online-presence.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/how-much-online-presence.html#comments Mon, 28 Nov 2011 17:25:13 +0000 https://www.searchenginepeople.com/?p=22199 As a business owner, maybe you don't have unlimited hours to build websites and hang out on Facebook and make YouTube videos. How do you know how much time and money you should invest in your online efforts?

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]]> https://www.searchenginepeople.com/blog/how-much-online-presence.html/feed 4 How to Write Content Your Customers Want to Read https://www.searchenginepeople.com/blog/content-customers-want.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/content-customers-want.html#comments Fri, 29 Jul 2011 12:35:00 +0000 https://www.searchenginepeople.com/?p=15721 What to watch for when you go from content idea to content.

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]]> https://www.searchenginepeople.com/blog/content-customers-want.html/feed 4 Basic Mobile Strategy For Any Small Business [No Problem] https://www.searchenginepeople.com/blog/smb-mobile-strategy.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/smb-mobile-strategy.html#comments Thu, 17 Mar 2011 15:23:00 +0000 https://www.searchenginepeople.com/?p=12607 Quick, doable strategic moves to get your business out there before the others finally figure out how to get there.

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