Ed Baxter, Author at Search Engine People

Actionable Ideas For Custom Variables in Google Analytics

Ed Baxter — Thu, 18 Jul 2013 13:25:51 +0000

As always with Google Analytics, it's only when you start using the more advanced and hidden away features such as custom variables do you really start to get true value out of it. Although we can analyse and learn a lot from the data presented by default, in order to further segment and understand, we [...]

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Analyzing & Drawing Conclusions From Website Heat Maps

Ed Baxter — Wed, 27 Mar 2013 16:59:00 +0000

Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way to analyze the data in front of us. This holds especially true when trying to visualize how people are interacting with your website. Luckily we can take that information and present it on a heat [...]

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Getting Started With Custom Reports in Google Analytics

Ed Baxter — Wed, 23 Jan 2013 14:25:00 +0000

There is no doubt that by default, Google Analytics offers some fantastic reporting however sometimes we need more, luckily for us Google Analytics allows us to craft our own custom reports to find out exactly what we need. In this article, I'll explore setting up a custom report and show you the incredible power of [...]

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4 Actionable Split Tests To Improve Your Conversions

Ed Baxter — Mon, 29 Oct 2012 13:25:00 +0000

Four areas where anyone can make, test, and track conversion improvements -- in some cases doubling revenue.

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