Eileen Lonergan, Author at Search Engine People

Local SEO For Multiple Locations

Eileen Lonergan — Mon, 19 Jan 2015 14:50:25 +0000

by caseorganic If you have a business with offices in different towns, or if you are a service provider who services a geographic range, you want to optimize your website for each specific location. To Begin: Create a page for each area where you are located or your service area. Put the town [...]

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Get More Email Lead Capture With These WordPress Plugins

Eileen Lonergan — Wed, 12 Nov 2014 14:25:58 +0000

I bet you have heard it before: you need to capture emails from your blog visitors. It is the most effective way to implement your marketing plan. For many of us bloggers, 80% of visitors pop by once and never return. Getting their email address is the best way to develop a relationship with that [...]

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Call To Action Plugins For WordPress

Eileen Lonergan — Mon, 25 Aug 2014 13:25:08 +0000

It is a basic fact. Each page on your website should have a purpose. Generally you want a website visitor to DO SOMETHING as a result of visiting your page. Don't be arrogant enough to say, well a user can find our phone number in the footer if they need to call. Your website exists [...]

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How To Use WordPress To Achieve The Functionality Of Hubspot

Eileen Lonergan — Tue, 15 Jul 2014 13:40:31 +0000

HubSpot is a terrific platform which is designed with the purpose of driving people to your website, generating leads and converting those leads into paying customers. But it isn't perfect (nothing is) and for many, the price tag can be daunting. Now the really compelling case for using HubSpot is that all of there tools [...]

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Integrate Your WordPress Blog with Google+

Eileen Lonergan — Tue, 20 May 2014 17:25:49 +0000

I am not going to lie, I have had my frustrating moments with Google+, but really it isn't hard to integrate into your WordPress website / blog and it is worth it! Google+ is used in ranking factors, and why not doing anything / everything you can to grab seo advantages? To help you succeed, [...]

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Content Marketing Curator Plugins for WordPress

Eileen Lonergan — Fri, 28 Mar 2014 17:25:26 +0000

What is Content Marketing? Content marketing is an online marketing strategy in which a company creates and distributes relevant and valuable content for the purpose of engaging and building a specific target audience. Examples: Your business offers SEO services, you write about news, events and trends in search engine marketing. You are a dentist, you [...]

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12 Months of WordPress Optimization

Eileen Lonergan — Wed, 22 Jan 2014 18:25:12 +0000

Wordpress user. Photo by Heisenberg Media It's January and you are already sick of resolutions and goals, right? Let's not lump SEO into the same category as gym membership. I am going to outline one target goal for you to execute each month, so by next year at this time you will have [...]

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How to Optimize Your Images on WordPress

Eileen Lonergan — Tue, 12 Nov 2013 18:25:45 +0000

I really enjoyed the recent post by Amy Balliett 3 Tips to Plan Your SEO Campaign for The Visual Web, which made me think that maybe you would like to know how to optimize your images within WordPress. To begin, save your image with a name, not a ridiculous string of numbers. Best Practice shared [...]

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Components of an Editorial Calendar

Eileen Lonergan — Thu, 01 Aug 2013 17:25:12 +0000

One of my very early posts here (over two years ago) addresses the benefits of using an Editorial Calendar. As content marketing continues to be a seo power play and people continue to put off blogging, I thought it would make sense to revisit the Editorial Calendar and provide you with some components to get [...]

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Tips for Guest Posting for Both the Publisher & the Writer

Eileen Lonergan — Thu, 30 May 2013 14:25:51 +0000

Guest posting & featuring guest posts is beneficial to both parties: 1. It exposes your readers to new people and information. 2. It brings regular followers of the author to your blog. 3. If you guest blog then you broaden your exposure. 4. A post on another blog is an awesome opportunity for an inbound [...]

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