Liz Farquhar, Author at Search Engine People

The Most Important Digital Usage Statistics Impacting Marketing Success in 2018

Liz Farquhar — Thu, 25 Jan 2018 13:49:00 +0000

As we all know, digital marketing is a vital piece of any successful marketing strategy. With internet usage in the U.S. estimated at 84% by a recent eMarketer study, digital channels continue to serve as a marketing platform with unrivaled reach and engagement potential for businesses. And while there isn’t anything new or surprising [...]

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The 5 Most Important Voice Search Stats For Marketers

Liz Farquhar — Thu, 02 Nov 2017 12:49:00 +0000

With recent advancements in artificial intelligence and natural language processing, people can’t get enough of voice-enabled digital assistants like Alexa, and the voice-enabled speakers they call home. As a marketer, you know what this means, right? Ready or not, voice-enabled technology is the next big platform for marketing and advertising. Several leaders in the [...]

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What Can Marketers Do About Ad-Blocking?

Liz Farquhar — Wed, 30 Aug 2017 12:49:00 +0000

Ad viewability is a major concern for marketers and advertisers. And between ad-blocking and flawed viewability standards (which seemingly get harder to enforce by the day) there is plenty to be concerned about. In addition to worrying about programmatic ad placements, marketers are also up against click fraud issues, which is already costing advertisers [...]

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3 Types of Conversion Driven Content

Liz Farquhar — Fri, 16 Jun 2017 12:49:00 +0000

These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form or fashion, the companies who win the [...]

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5 Instant Content Creation Tips

Liz Farquhar — Thu, 09 Jun 2016 13:55:00 +0000

Ask a marketing team what they struggle with the most and chances are good they'll say content creation. There's also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this point, 80 percent of companies are using content marketing, which makes it crucial for [...]

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3 Ways You Can Use PPC To Boost SEO

Liz Farquhar — Wed, 06 Apr 2016 12:55:00 +0000

Although similar in many ways, paid search and search engine optimization (SEO) are two very different beasts when it comes to digital marketing. Despite all of the SEO conspiracy theories floating around, there is no correlation between paid search and organic algorithms. In fact, Google very intentionally keeps these two departments completely separate to avoid [...]

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How To Build A Brand Storytelling Framework

Liz Farquhar — Mon, 09 Nov 2015 15:10:00 +0000

Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects' trust, and by extension, their business. Frank Rose said it best when he explained that "storytelling opens the door for individuals to [...]

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How To Do Keyword Research For Integrated Marketing

Liz Farquhar — Thu, 10 Sep 2015 13:50:00 +0000

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. This means that digital marketers have to find every possible way to get touch [...]

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Top 3 Reasons You’re Not Getting Qualified Leads from Social Media

Liz Farquhar — Thu, 21 May 2015 14:25:14 +0000

Did you know that 93 percent of sales executives haven't received formal training on social selling ? [ref]Accenture study (PDF)[/ref] Smart social selling is a game-changer for businesses of all shapes and sizes. It is also important to note that it does require a well-defined strategy in addition to taking a significant investment of time [...]

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Key Aspects Of Effective Marketing

Liz Farquhar — Thu, 22 Jan 2015 14:55:46 +0000

Target Marketing estimated that by 2020, consumers will manage 85 percent of their relationship with a brand without ever interacting with a person. Even more unbelievable for many brands is the fact that 90 percent of consumers prefer learning about a company through articles instead of ads 90 perc. of consumers prefer learning about [...]

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