Evelyn Timson, Author at Search Engine People

Video Strategy: Tease, Launch, Sustain

Evelyn Timson — Wed, 15 Aug 2018 12:50:00 +0000

Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and considered approach to video [...]

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How to Successfully Seed Brand Videos

Evelyn Timson — Wed, 16 May 2018 12:50:00 +0000

300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video ocean. Of course a lot of this content is of a very low quality but [...]

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30 Steps to Consider when Commissioning a Brand Video

Evelyn Timson — Wed, 27 Dec 2017 13:49:00 +0000

Whilst there’s no doubt that video is shaping up to become the dominant medium on the internet, creating a professional and slick looking marketing film is not an easy task. Whether you opt to commission a video with a production agency, or look to create your video content strategy and productions in-house, or with limited [...]

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Video Technologies Set To Make A Big Splash In Social Media

Evelyn Timson — Tue, 08 Aug 2017 14:15:23 +0000

Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive marketing models, we will see brands [...]

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10 Ways To Measure Video Marketing ROI

Evelyn Timson — Wed, 12 Jul 2017 12:49:00 +0000

The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and [...]

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Understanding Emotion In The Marketing Funnel

Evelyn Timson — Mon, 24 Apr 2017 12:55:00 +0000

For many years the rationalist model of marketing has been dying. Whilst marketing has always been synonymous with salesmanship (the notion of selling the brand as well as the product still holds true today), there has been a decisive departure from appeals of a purely rational nature towards a more emotive and humanising marketing [...]

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Making Videos for Social Media: Do’s and Don’ts

Evelyn Timson — Wed, 15 Feb 2017 13:51:00 +0000

With a billion YouTubers watching hundreds of millions of hours of video daily, and Facebook and Snapchat clocking up 8 billion daily video views between them, online video has become the medium of choice in the digital marketing world. Jumping on this online video marketing bandwagon can be a daunting affair though. Many businesses are [...]

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The Help-Hub-Hero Approach To Video Marketing

Evelyn Timson — Mon, 17 Oct 2016 12:46:00 +0000

No company can establish a sustainable online presence with big budget advertising alone. Content marketing to the YouTube generation requires acting like a YouTuber, an expert, and an advertiser. What’s needed in other words, is a multi-tiered approach. The Help Hub Hero approach to video marketing is such a strategy. This segmented approach can establish [...]

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