Francis Santos, Author at Search Engine People https://www.searchenginepeople.com/blog/author/fletcherthompson Canada's Search and Social Media Authority Sat, 28 Jan 2017 01:52:11 +0000 en-US hourly 1 https://www.searchenginepeople.com/wp-content/uploads/2026/01/search-engine-people-favicon-2026-66x66.png Francis Santos, Author at Search Engine People https://www.searchenginepeople.com/blog/author/fletcherthompson 32 32 The “One To One” Way To Achieve Small Business Email Marketing Triumphs https://www.searchenginepeople.com/blog/email-marketing-segmentation.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 27 Jun 2014 17:25:00 +0000 https://www.searchenginepeople.com/?p=13603 Use segmentation to achieve one-to-one email marketing success.

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]]> The Top 10 Features Of A Great Landing Page https://www.searchenginepeople.com/blog/landing-pages-top10.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 04 Jun 2014 17:30:00 +0000 https://www.searchenginepeople.com/?p=16647 Want conversions? Incorporate these 10 characteristics of top landing pages

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]]> How To Start Email Marketing In 5 Steps https://www.searchenginepeople.com/blog/5-step-email-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Fri, 11 Apr 2014 13:45:00 +0000 https://www.searchenginepeople.com/?p=11315 According to the Direct Marketing Association email marketing generates $43.62 for every dollar spent on it That is an absolutely stunning rate of return and virtually unparalleled in any other marketing option open to you. Take the plunge into email marketing and discover how easy and profitable it really can be! 1. Choose a Web-based [...]

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]]> Pinterest Marketing Tips: How to Grow Your Audience and Measure Success https://www.searchenginepeople.com/blog/pinterest-marketing-tips-how-to-grow-your-audience-and-measure-success.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/pinterest-marketing-tips-how-to-grow-your-audience-and-measure-success.html#comments Fri, 18 Oct 2013 13:54:32 +0000 https://www.searchenginepeople.com/?p=42505 5 tips on how to impact your fan base, engage your social audience, and help spread awareness of your brand. Then, learn how to measure the effectiveness of what you just did.

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]]> https://www.searchenginepeople.com/blog/pinterest-marketing-tips-how-to-grow-your-audience-and-measure-success.html/feed 2 Why are infographics such a handy tool for marketers? https://www.searchenginepeople.com/blog/infographic-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 09 Aug 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=29130 User-friendly Consumption Blog posts and articles are great, but they have lost a bit of value in this era when people are pressed for time and often put off by long blocks of text. Because of this, marketers may find that their audience members are much more receptive to content that delivers the same valuable [...]

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]]> Why should businesses pay attention to the new Google Analytics site speed report? https://www.searchenginepeople.com/blog/google-analytics-sitespeed.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/google-analytics-sitespeed.html#comments Fri, 20 Jul 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=29126 Numerous studies show that by simply reducing the time it takes a web page to load, you can dramatically improve the overall experience for the user.

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]]> https://www.searchenginepeople.com/blog/google-analytics-sitespeed.html/feed 4 10 Things Mom & Pop Shop Should Know About Email Marketing https://www.searchenginepeople.com/blog/small-business-email-marketing.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/small-business-email-marketing.html#comments Thu, 26 Apr 2012 16:25:00 +0000 https://www.searchenginepeople.com/?p=27303 Although the headlines are often dominated by social media and mobile, email is still one of the best marketing tools around. It lends its talents to companies of all sizes, including smaller businesses that operate exclusively on the local scene. Without further ado, here are 10 things a mom and pop shop should know about [...]

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]]> https://www.searchenginepeople.com/blog/small-business-email-marketing.html/feed 2 What Is The Importance Of Freshness And Recency To Google’s Latest Algorithm Tweaks? https://www.searchenginepeople.com/blog/google-freshness-receny-algorithm.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Thu, 09 Feb 2012 14:25:00 +0000 https://www.searchenginepeople.com/?p=24563 Realizing that the “freshness” of results was starting to become a problem, Google decided to make some adjustments to its algorithm that address the issue. This latest update is a huge deal, so let’s take a closer at the details and what it all means.

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]]> Improved Googlebot-mobile Makes Mobile Content Even More Important https://www.searchenginepeople.com/blog/google-mobile-bot.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Wed, 25 Jan 2012 17:25:00 +0000 https://www.searchenginepeople.com/?p=24334 Google's new mobile-bot utilizes an iPhone user agent to seek out content strictly made for smartphones.

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]]> The Top 5 Mac SEO Tools Every Expert Must Have https://www.searchenginepeople.com/blog/mac-seo-tools.html?utm_source=feed&utm_medium=feed&utm_campaign=feed https://www.searchenginepeople.com/blog/mac-seo-tools.html#comments Mon, 11 Jul 2011 15:31:26 +0000 https://www.searchenginepeople.com/?p=16682 Enough time goes out to browser SEO tools and Windows-only SEO tools. Today it's our time: Mac SEO FTW!

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